Hopelessness to Happiness: How My Life Turned 180° in ONE year

Jan '23 (edited) in Wins🏆

Last year this time, I recorded a voice note talking about how I felt like the Universe was working against me every time I set out to do something. I was on the verge of a mental breakdown. I was going nowhere. My savings from my first startup were depleting and I didn't have any source of income.

I had to close down my SMMA in the 2nd half of 2020 due to FB banning all of my ad accounts. I promised myself to never use FB ads again. So I started working with YouTubers to help them make better content. I found one guy in particular that I truly believed could disrupt the space and went all-in with him full-time for no pay just because I am passionate about the creator economy and I wanted to experience working in it.

Although we successfully went from 100 subs to 200K+ subs in 15 months and built a very profitable channel, I had to leave the partnership due to some issues.

Since I shut down my SMMA, nothing was working for me. Every time I put effort and work hard and achieve something for a YTer, I was never at the receiving end of the benefits of that hard work. I didn't know how all of this would fit in the long run as I just kept doing what I was passionate about.

But something in me just wanted me to keep going despite not seeing any immediate benefit...I just told myself if nothing works out just like it was then, I would have at least done what I loved doing.

I kept doing permissionless apprenticeships whenever I can. Worked with YTers to grow their channels, and launch digital products, merch, etc...!

Little did I know that following my passion in spite of not seeing any immediate benefits is setting me up for a career in the creator economy. I was sad a year ago that the work I was doing is only giving me fun in the short run but not going to benefit me in the long run. I was wrong. I was gaining experience.

In 2022 November, I saw Andrew's Content Director hiring post and was shocked to see if really jobs exist in the world that require what I used to do for the YTers(Content Strategy, Titles, Thumbnails, Video ideas, Team assembling and management, Brand deals management, etc...!)

I immediately applied for the role and was fortunate to be selected for a trial run/internship with them for a month. Although I didn't get the job, I ended up on their team for another full-time role and developing myself as a content specialist working closely with amazing guys. Couldn't have asked for more.

Happier than ever since I am also making money doing what I love: Working in the creator economy.

Wanted to rant my thoughts and clear my head to work on the tasks at hand. Thanks for reading.

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