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5d •
How to Write an SEO-Friendly Substack Post That Gets Discovered
Many creators publish thoughtful posts on Substack but still struggle to be found. Search plays a bigger role than most people realize. Substack posts can appear in Google results, inside Substack search, and in topic feeds. A well-structured post can continue bringing readers to you long after the day it was published. That means one well-optimized article can become a long-term visibility asset. Today’s Notes Boost Challenge will help you do exactly that. Create one SEO-friendly Substack post using the simple structure below. Step 1. Choose a Phrase People Actually Search Start with a simple search phrase that your ideal reader might type into Google. Examples: • How to Start a Podcast on Substack • Substack Marketing for Coaches • Grow a Substack Newsletter • Substack Tips for Spiritual Entrepreneurs This phrase becomes the focus keyword for your post. Use it in: • your title • your subtitle • your first paragraph This helps search engines understand what your article is about. Step 2. Use Headings to Structure the Article Headings help both readers and search engines understand your content. They also make your post easier to skim on mobile. Use H2 headings to break your article into clear sections. Examples: Step 1. Choose a Search Phrase Step 2. Use Headings to Structure the Article Step 3. Add Supporting Keywords Think of headings as signposts guiding readers through the article. Step 3. Add Supporting Keywords Naturally You do not need to repeat your keyword constantly. Just include a few related phrases naturally as you write. Example for a Substack podcast article: • Substack podcast setup • growing a podcast audience • monetizing a Substack podcast • Substack podcast tips This reinforces the topic without making the article feel forced. Step 4. Add an Image With a Clear Name and Caption Images can help your article appear in search results too. Before uploading your image, rename the file using your keyword. Example: substack-seo-tips-for-coaches.jpg
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Feb 1 •
Share Your Substack Links Here...
As this is a public space (rather than private) anything posted here is open for indexing - Feel free to share your links and a description about them. I will be moving the Directory over here too.
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Jan 31 •
Welcome to Substack Starter Space 👋
So glad you’re here. 😁 This space exists to help you understand what Substack is, how to use it effectively, and how to get started without overwhelm. You’ll also see how Substack & Skool & podcasting (guesting or hosting) can work together as a simple system for: - visibility - authority - monetization This is a getting started space - not a coaching or monetization community. You can check out my substack here: https://hartlifecoach.substack.com And please, if you have a substack account already post the links here! Advanced strategy and hands-on support live elsewhere, and I’ll point you there when it makes sense. Before you dive in, I’d love to know where you are right now 👇 📊 Quick poll: Where are you in your Substack journey?
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1d •
📌🔥How to Create Pinnable Images on Substack the Easy Way
Most creators make posting harder than it needs to be. A pinnable image gives your content a better chance of getting shared, saved, and discovered later. 🚀 ✨That matters on Substack, but honestly it matters everywhere. A strong vertical image helps your post look more polished and more intentional no matter where you share it. Here’s the easy method I use on Substack. (if you're new to the idea of Substack come join us!) Substack already makes the image for you. You do not need to go design a brand-new Pinterest graphic from scratch every time. 🔥Here’s the process: 1. Create your post first Write the post, format it, and get it ready to go. 2. Publish it This is the key step. The share images are created after the post is live. 3. Go to the Share page Once the post is published, open the share options for that post. 4. Download one of the 2:3 vertical images Substack generates This is the magic. Substack has already created a shareable vertical image you can use. 5. Go back into your post editor Add that image into the post itself. 6. Update the post It will not resend to your subscribers, so no need to panic. You are simply improving the post and making it more shareable. That’s it. Easy peasy.💪 🤔Why add a pinnable image to all your content? Because a pinnable image makes your content easier to: - save - share - restack - recognize - circulate longer A good image gives your post another life outside the platform where it was originally published. 📌It also helps people who do use Pinterest quickly grab something they can share. And even for people who never touch Pinterest, vertical images still make your content feel more complete and more visually appealing. ⁉️A few quick questions to ask before you update the post: - Does this image make the post more clickable? - Would someone want to save or share this? - Does the visual match the promise of the post? Bottom line: 🐾Do not let your content sit there without a visual asset that can travel.
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Feb 12 •
Free Inspirational Phone Wallpapers (And Why I’m Sharing Them Here)
You might be wondering why I’m offering free inspirational phone wallpapers inside this community. There’s a very intentional strategy behind it. This space is an experimental SEO and visibility lab - and right now, motivational and inspirational phone wallpapers are one of the fastest-growing search trends on Pinterest and Google. Instead of just talking about traffic strategies, we’re testing them in real time. And you get to benefit from the results. Why Phone Wallpapers? Inspirational phone wallpapers are: ✅ Highly searched on Pinterest ✅ Frequently saved and shared ✅ Evergreen content (people always want motivation) ✅ Simple entry points for new audiences ✅ Powerful for driving traffic back to your ecosystem When someone searches for motivation, affirmation images, or inspirational wallpapers - they often discover the creator behind them. That’s visibility. That’s organic traffic. That’s aligned audience growth. Why This Matters for Your Business This community is focused on one core idea: Use search-based content to attract people who are already looking for what you offer. Instead of chasing followers, you create assets that work for you 24/7. Here’s what we’re exploring together: - SEO content that ranks in Google - Pinterest as a traffic engine - Substack as your publishing hub - Skool as your community space - Simple visibility systems that compound over time The wallpapers are just one example of how searchable content brings people into your world. How Pinterest Connects Substack & Skool Many creators struggle with getting consistent traffic. Pinterest solves this. Here’s the simple flow: Pinterest → Substack content → Skool community → Clients & revenue - Pinterest drives discovery - Substack builds authority and trust - Skool builds relationships and community - Your offers become the natural next step This is the ecosystem we’re building here. Why This Community Exists The Substack Starter Space is designed as an SEO-focused testing ground where we:
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