You’re posting on… Instagram, sharing on Facebook, Creating notes here & content trying to stay consistent… and still not getting clients Exhausting right? Most coaches I talk to are working hard. They’re showing up, creating content, and genuinely trying to help people. And yet, it still feels like nothing is landing. That gap between effort and results is what wears people down. What I Thought the Problem Was (and What It Actually Was) For a long time, I assumed I just needed to “show up more.” More posts. More platforms. More visibility. So I did what most coaches do, yep, I tried to be everywhere. And for a while, it felt productive. But underneath that effort was a constant low-level stress: Is this actually working? I was burning out It wasn’t until I stepped back that I saw the real issue. It wasn’t that I wasn’t visible enough. It was that my visibility had no structure. Why Posting More Usually Makes Things Worse When you post everywhere without a clear foundation, a few things start to happen: - Your message gets diluted because it has to work for everyone - Your content stays surface-level because you’re rushing - Your audience doesn’t know exactly who you help or how - You feel like you’re working all the time but not moving forward This isn’t a motivation issue. It’s a systems issue. And systems matter because visibility without structure doesn’t compound-it just consumes energy. You know like a bon fire burning out of control and then we all know what happens… Eventually it simply burns out. Struggling to get clients even though you’re posting everywhere? This explains why visibility without a foundation leads to burnout—and what works instead. The Patterns I See Over and Over Once I started paying attention-not just to my own experience, but to what other coaches were struggling with, the same themes kept coming up. 1. Trying to Talk to Too Many People at Once When your content isn’t anchored to one clear problem for one specific audience, people don’t recognize themselves in it. They might like it, but they don’t act on it.