Most creators make posting harder than it needs to be. A pinnable image gives your content a better chance of getting shared, saved, and discovered later. 🚀
✨That matters on Substack, but honestly it matters everywhere.
A strong vertical image helps your post look more polished and more intentional no matter where you share it.
Here’s the easy method I use on Substack. (if you're new to the idea of Substack come join us!)
Substack already makes the image for you.
You do not need to go design a brand-new Pinterest graphic from scratch every time.
🔥Here’s the process:
1. Create your post first
Write the post, format it, and get it ready to go.
2. Publish it
This is the key step. The share images are created after the post is live.
3. Go to the Share page
Once the post is published, open the share options for that post.
4. Download one of the 2:3 vertical images Substack generates
This is the magic. Substack has already created a shareable vertical image you can use.
5. Go back into your post editor
Add that image into the post itself.
6. Update the post
It will not resend to your subscribers, so no need to panic. You are simply improving the post and making it more shareable.
That’s it. Easy peasy.💪
🤔Why add a pinnable image to all your content?
Because a pinnable image makes your content easier to:
- save
- share
- restack
- recognize
- circulate longer
A good image gives your post another life outside the platform where it was originally published.
📌It also helps people who do use Pinterest quickly grab something they can share.
And even for people who never touch Pinterest, vertical images still make your content feel more complete and more visually appealing.
⁉️A few quick questions to ask before you update the post:
- Does this image make the post more clickable?
- Would someone want to save or share this?
- Does the visual match the promise of the post?
Bottom line:
🐾Do not let your content sit there without a visual asset that can travel.
Create the post.
Publish it.
Grab the vertical image from the share page.
Add it back in.
Update the post.
Simple strategy. Bigger reach.
Want more simple Substack strategies like this?
Join us inside You World Order, where we talk all things Substack, visibility, client attraction, and turning your content into real assets that keep working for you.
And yes, you can pin this notice - don't forget to add your referral link to the url before you do.