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5d • Substack for Coaches
How to Write an SEO-Friendly Substack Post That Gets Discovered
Many creators publish thoughtful posts on Substack but still struggle to be found.
Search plays a bigger role than most people realize.
Substack posts can appear in Google results, inside Substack search, and in topic feeds. A well-structured post can continue bringing readers to you long after the day it was published.
That means one well-optimized article can become a long-term visibility asset.
Today’s Notes Boost Challenge will help you do exactly that.
Create one SEO-friendly Substack post using the simple structure below.
Step 1. Choose a Phrase People Actually Search
Start with a simple search phrase that your ideal reader might type into Google.
Examples:
• How to Start a Podcast on Substack
• Substack Marketing for Coaches
• Grow a Substack Newsletter
• Substack Tips for Spiritual Entrepreneurs
This phrase becomes the focus keyword for your post.
Use it in:
• your title
• your subtitle
• your first paragraph
This helps search engines understand what your article is about.
Step 2. Use Headings to Structure the Article
Headings help both readers and search engines understand your content.
They also make your post easier to skim on mobile.
Use H2 headings to break your article into clear sections.
Examples:
Step 1. Choose a Search Phrase
Step 2. Use Headings to Structure the Article
Step 3. Add Supporting Keywords
Think of headings as signposts guiding readers through the article.
Step 3. Add Supporting Keywords Naturally
You do not need to repeat your keyword constantly.
Just include a few related phrases naturally as you write.
Example for a Substack podcast article:
• Substack podcast setup
• growing a podcast audience
• monetizing a Substack podcast
• Substack podcast tips
This reinforces the topic without making the article feel forced.
Step 4. Add an Image With a Clear Name and Caption
Images can help your article appear in search results too.
Before uploading your image, rename the file using your keyword.
Example:
substack-seo-tips-for-coaches.jpg
Then add a caption under the image that also includes the keyword.
Example caption:
Substack SEO tips that help coaches get their posts discovered.
This gives search engines more context about your content.
It also makes the article more visually engaging.
Step 5. Choose Helpful Tags
Before publishing, select tags that match your topic.
Tags help Substack categorize your post and recommend it to readers.
Examples many of you might use:
• Substack
• Podcasting
• Coaching
• Creator Economy
• Spiritual Entrepreneurship
Choose tags that genuinely fit your content.
Step 6. End With a Clear Invitation
Every post should guide readers toward a next step.
Examples:
• Subscribe to your Substack
• Comment and share their thoughts
• Join your community
• Listen to your podcast
Clarity increases engagement.
Your Challenge Today
Create one SEO-friendly Substack post using this structure.
Include:
• a searchable title
• clear H2 headings
• a properly named image
• relevant tags
Then share your link here in the community.
Everyone in the challenge can read, like, comment, and restack.
Small improvements like this help your content become an asset that keeps bringing readers to you over time.
That is how visibility compounds.
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How to Write an SEO-Friendly Substack Post That Gets Discovered
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