Learn how to create a powerful Customer Value Proposition (CVP) by mapping competitors and adjacent products in this comprehensive marketing strategy guide. Discover why analyzing your competition is crucial for developing a differentiated value proposition that resonates with your target customers. 🎯 What You'll Learn: - How to map competitor CVPs to gain market insights - Understanding adjacent products and their impact on your positioning - The "define what you are not" strategy for differentiation - Step-by-step process for competitive analysis - How to steal (legally) from non-competing adjacent markets - Practical examples from athletic clothing, toothbrush, and other industries 💡 Key Takeaways: ✓ Focus on 5 main competitors (2-3 that really matter) ✓ Create your first CVP draft BEFORE analyzing competitors ✓ Use competitor insights to refine and improve your positioning ✓ Adjacent product analysis can reveal untapped opportunities ✓ Execution matters more than perfect differentiation 📊 5-Step Marketing Process Covered: 1. Market information gathering 2. Customer profiling & segmentation 3. Define core wants, needs, reasons to believe 4. Product implications & CVP development 5. Implementation in supporting environments This video is an excerpt from our complete "Create Your Customer Value Proposition" course available in the Marketing Accelerator community on Skool.com. 📱 Learn more about marketing techniques and tools to grow your business, get access to extra resources at our FREE Marketing Skool: https://stepstogrowth.com/skool ⏱️ TIMESTAMPS: 0:00 - Introduction to Competitor & Adjacent Product Mapping 0:14 - The 5-Step Marketing Process Overview 0:54 - Why Map Competitors and Adjacent Products 1:22 - What Are Adjacent Products? (Examples) 2:49 - The Identity Hack: Define What You Are NOT 4:19 - How to Map Competitor CVPs 5:41 - Getting Insights (50% is Enough) 6:42 - Differentiation vs. Execution

Learn how Shell Pura launched in Germany with a powerful customer value proposition (CVP) focused on protection, sustainability, and innovation. 🚗💡 In this video, we break down Shell’s market segmentation, target audience, emotional and rational benefits, and how they used third-party validation to build trust. This is a perfect case study if you want to understand how to create your own CVP, differentiate your brand, and connect with socially and environmentally conscious consumers. This excerpt is from our Customer Value Proposition Creation Course inside the Marketing Accelerator community — where you’ll find practical examples, frameworks, and strategies to sharpen your marketing skills. 📌 Timestamps: 0:00 – Shell Pura in Germany: A new brand strategy 0:21 – Target customers: Demographics & psychographics 1:08 – Market segmentation explained 1:54 – Features and emotional drivers 2:10 – Rational & emotional benefits of Shell Pura 2:39 – Reasons to believe (innovation & testing) 4:22 – Visual differentiation: The “blue fuel” strategy 5:14 – Brand personality traits 5:30 – Crafting the value proposition sentence 6:15 – Final CVP: Protect your car and the environment 7:07 – Comparing CVPs across markets 7:12 – Where this example fits in the CVP course

In this video, I break down Shell V-Power’s Customer Value Proposition (CVP) — one of the best real-world examples of how to transform a commoditised product into a premium brand. You’ll see how Shell identified its target customers, defined the features and benefits, created strong reasons to believe, and positioned V-Power as the world’s best-selling premium fuel. Whether you’re a business owner, marketer, or student of strategy, this video shows how you can apply the CVP framework to your own products and services. 📱 Make your own value propositions, learn more about marketing techniques and tools to grow your business, get discussing in Marketing Accelerator. 📌 Timestamps 00:00 – Introduction: CVP examples across industries 01:05 – Why Shell V-Power is a strong marketing example 02:30 – The fuel market before premium fuels 04:10 – Shell’s idea: creating a premium fuel brand 06:00 – Defining the target customer (urban males 18–40, car owners) 08:00 – Features: rational vs emotional drivers 10:00 – Benefits: improved performance & emotional satisfaction 12:00 – Reasons to believe (engine cleaning, Shell scientists, Ferrari F1 testing) 14:00 – Brand personality: innovative, dynamic, young 15:10 – Shell V-Power’s CVP statement explained 16:10 – Key takeaway: how to use this framework in your own business 😎

🚀 Top Down vs Bottom Up Approach – Which is Best for Your Marketing Strategy? If you want to grow your business and make smarter, data-driven decisions, you need to understand these two powerful marketing frameworks. In this video, we explain: ✅ What is the Top Down approach? – Start with big-picture market insights and narrow down to specifics. ✅ What is the Bottom Up approach? – Build your strategy from customer-level and operational data. ✅ When to use each approach – and why combining them creates unbeatable results. Watch it on Skool or YouTube (if you prefer): https://youtu.be/r64RH0nLaIE Whether you’re an entrepreneur, marketer, or business strategist, mastering these methods will help you: - Identify new opportunities faster - Build accurate forecasts - Improve marketing ROI - Create winning campaigns 📊 Chapters: 00:00 – Introduction 00:38 – Top Down Approach Explained 02:15 – Bottom Up Approach Explained 04:00 – Which One Should You Use? 05:20 – Combining Both for Maximum Impact #MarketingStrategy #TopDownApproach #BottomUpApproach #DataDrivenMarketing #BusinessGrowth #MarketResearch #MarketingFramework #BusinessStrategy #MarketingTips #Entrepreneurship #DataAnalysis #MarketingROI

Exciting news for creators, coaches, and community builders! Skool just dropped their new plan at only $9/month and I'm honestly blown away by what you get for the price of a coffee run! Here's what's included: ✅ Unlimited members & courses ✅ Built-in video hosting ✅ Payment processing ✅ Community features & gamification ✅ 14-day FREE trial Whether you're a creator just starting out, want to build a passion project community, or test ideas before scaling up - this is the most accessible way to get started with professional community building. The platform combines courses, community chat, and payments all in one clean interface. No more juggling multiple tools! Why I love this: - No member limits (grow as big as you want!) - Built-in discovery network helps you find new members - Same core platform that powers $10K+/month communities - Perfect stepping stone before upgrading to Pro Here at Steps To Growth Ltd., we use Skool for ALL our course and training delivery. Ready to start building your tribe? Try it risk-free with a 14-day free trial! 👉 Sign up now: https://www.skool.com/signup?ref=2f4aea63918a4c0a9a6ae3c3af2d0c0d What community would YOU build for $9/month?