29d • Resources
Marketing Value Proposition HACK! Map Competitors & Create a Winning Value Proposition (CVP)
Learn how to create a powerful Customer Value Proposition (CVP) by mapping competitors and adjacent products in this comprehensive marketing strategy guide. Discover why analyzing your competition is crucial for developing a differentiated value proposition that resonates with your target customers.
🎯 What You'll Learn:
- How to map competitor CVPs to gain market insights
- Understanding adjacent products and their impact on your positioning
- The "define what you are not" strategy for differentiation
- Step-by-step process for competitive analysis
- How to steal (legally) from non-competing adjacent markets
- Practical examples from athletic clothing, toothbrush, and other industries
💡 Key Takeaways:
✓ Focus on 5 main competitors (2-3 that really matter)
✓ Create your first CVP draft BEFORE analyzing competitors
✓ Use competitor insights to refine and improve your positioning
✓ Adjacent product analysis can reveal untapped opportunities
✓ Execution matters more than perfect differentiation
📊 5-Step Marketing Process Covered:
1. Market information gathering
2. Customer profiling & segmentation
3. Define core wants, needs, reasons to believe
4. Product implications & CVP development
5. Implementation in supporting environments
This video is an excerpt from our complete "Create Your Customer Value Proposition" course available in the Marketing Accelerator community on Skool.com.
📱 Learn more about marketing techniques and tools to grow your business, get access to extra resources at our FREE Marketing Skool: https://stepstogrowth.com/skool
⏱️ TIMESTAMPS:
0:00 - Introduction to Competitor & Adjacent Product Mapping
0:14 - The 5-Step Marketing Process Overview
0:54 - Why Map Competitors and Adjacent Products
1:22 - What Are Adjacent Products? (Examples)
2:49 - The Identity Hack: Define What You Are NOT
4:19 - How to Map Competitor CVPs
5:41 - Getting Insights (50% is Enough)
6:42 - Differentiation vs. Execution
7:37 - Best Practices: When to Analyze Competitors
💬 Comment below with your biggest CVP challenge
📚 Related Topics:
#ValueProposition #CompetitiveAnalysis #MarketingStrategy #CVP #CustomerValue #BusinessStrategy #MarketPositioning #BrandDifferentiation #MarketResearch #ProductMarketing
9:02
1
0 comments
Marketing Value Proposition HACK! Map Competitors & Create a Winning Value Proposition (CVP)
powered by
skool.com/steps-to-growth-9135
The place for entrepreneurs and business owners to grow their business through effective marketing plans and tools.
Suggested communities
Powered by