Pinned
Oct '22 •
START HERE!
Hello! Welcome to the Marketing Profit Accelerator Skool. The goal of this skool is to help entrepreneurs and businesspeople to grow their business through effective marketing plans and tools. It is possible for any business to achieve double-digit, Marketing led profit growth! Start by checking out these links: - Classroom - Roadmap - Mission - Resources - Work directly with Gareth To kick things off, please comment below introducing yourself. Let us know: 1. Your name 2. What project you're currently focused on 3. What is the current "One Thing" you believe is holding you back See you in the comments!
Pinned
Nov '23 •
Marketing Secrets - The Insider's Guide to Marketing
This is my 40 page eBook covering an introduction to marketing. Start here if you want an overview of marketing, covering: • INTRODUCTION • THE VALUE OF MARKETING - What is Marketing? - The power of brands & the value of Marketing - The difference between B2B and B2C Marketing - The Value of Marketing : In-Work challenge • MY ROLE AS A MARKETING MANAGER - The value YOU bring - Checklist for delivering great plans - The Marketing Manager planning approach - What do you need from the planning approach for your business? See list of products to help deliver goals. • KEY TOOLS & TERMS Everything you need to get started on your journey! 🔥 😎 💰 Find out more and get access to more resources at our Marketing Skool: Marketing Accelerator
Pinned
Oct '22 •
How to create your marketing plan with the Marketing Plan Accelerator
Marketing strategy and marketing planning equals your marketing plan in 6 weeks or less! Covering contents of the marketing plan. If you're looking to ramp up your marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We've made it easy for you with this step-by-step guide and a course where you follow marketing plan templates. Find out more and get access to more resources at our Marketing Skool: Marketing Accelerator Get access the the marketing plan course here: Our main purpose and objective - Marketing Plan Accelerator · Marketing Accelerator Key Moments in this Episode ======================== 00:00 Introduction 00:45 Contents 01:12 Contents of the Marketing Plan 01:24 Summary of the Marketing Plan 01:34 The Market and Competitors 02:29 Business and Marketing Strategies 02:45 The Detail of the Plan 03:50 Calendar of Activities 04:15 Financial KPI's 05:07 Free Video at www.stepstogrowth.com 05:23 Method to write your marketing plan step-by-step 06:18 Detailed contents of the marketing plan and "How" to fill it our 09:16 Output of the Plan - Seven Summary Pages to Run your Business! 11:08 The Method of the Marketing Plan Accelerator - Step-By-Step Walk Through 14:42 How to Get Access to the Marketing Plan Accelerator Program
11d •
I found 100 emails of CEOs for my agency, here how I did it.
I've been struggling hard with lead gen for my agency. not even closing - just finding actual decision makers to talk to I just found a tool where you can search for business owners/CEOs and it pulls their actual emails. built a better lead list in an hour than I did all last week if you're stuck on lead gen check it out. finally reaching people who can actually hire me instead of random employees deleting my emails lol anyone else using this? PS this is the tool that found me 100s of CEO and Business Owner emails https://javos.io/
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28d •
Marketing Value Proposition HACK! Map Competitors & Create a Winning Value Proposition (CVP)
Learn how to create a powerful Customer Value Proposition (CVP) by mapping competitors and adjacent products in this comprehensive marketing strategy guide. Discover why analyzing your competition is crucial for developing a differentiated value proposition that resonates with your target customers. 🎯 What You'll Learn: - How to map competitor CVPs to gain market insights - Understanding adjacent products and their impact on your positioning - The "define what you are not" strategy for differentiation - Step-by-step process for competitive analysis - How to steal (legally) from non-competing adjacent markets - Practical examples from athletic clothing, toothbrush, and other industries 💡 Key Takeaways: ✓ Focus on 5 main competitors (2-3 that really matter) ✓ Create your first CVP draft BEFORE analyzing competitors ✓ Use competitor insights to refine and improve your positioning ✓ Adjacent product analysis can reveal untapped opportunities ✓ Execution matters more than perfect differentiation 📊 5-Step Marketing Process Covered: 1. Market information gathering 2. Customer profiling & segmentation 3. Define core wants, needs, reasons to believe 4. Product implications & CVP development 5. Implementation in supporting environments This video is an excerpt from our complete "Create Your Customer Value Proposition" course available in the Marketing Accelerator community on Skool.com. 📱 Learn more about marketing techniques and tools to grow your business, get access to extra resources at our FREE Marketing Skool: https://stepstogrowth.com/skool ⏱️ TIMESTAMPS: 0:00 - Introduction to Competitor & Adjacent Product Mapping 0:14 - The 5-Step Marketing Process Overview 0:54 - Why Map Competitors and Adjacent Products 1:22 - What Are Adjacent Products? (Examples) 2:49 - The Identity Hack: Define What You Are NOT 4:19 - How to Map Competitor CVPs 5:41 - Getting Insights (50% is Enough) 6:42 - Differentiation vs. Execution
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