Complete your high-quality marketing plan to deliver Marketing Led Profit Growth!

Where to find qualified information and data to fill out your marketing plan. This is part of the analysis phase, so you fully understand your market and your customers. What you get... Everything you need to gather the market information for your marketing plan, to move you to the next step of writing the plan!

This module summarises the key forces shaping your market—bringing together the most relevant facts, findings, and trends from your Market Information work. It distils external and internal insights across the five critical areas: Overall Market, Wider Market Trends, Consumer/Customer Behaviour, Channel Structure & Trends, and Key Business Trends The output becomes the first major input into your Marketing Plan, enabling clear understanding of “what is happening” before deciding “what to do.”

This course teaches you how to transform facts and data into actionable insights that fuel smarter marketing and business growth. Uncover motivations behind customer decisions - you’ll know the difference between facts and insights, a simple 3-step framework, and practical tools to apply in just 30 minutes to make better marketing decisions. Designed for non-marketers, business owners, and teams - helps you build confidence and create customer-centric strategies that drive growth.

Create profiles of your customers to target marketing and increase sales and ROI.

Create a "Customer Value Proposition" or "CVP" for your company/brand/product. This defines the value plus the offer you are taking to the market to generate sales. After completing this course, you will know how to continually create offers for your target markets for your business.