Learn how to create a powerful Customer Value Proposition (CVP) by mapping competitors and adjacent products in this comprehensive marketing strategy guide. Discover why analyzing your competition is crucial for developing a differentiated value proposition that resonates with your target customers. 🎯 What You'll Learn: - How to map competitor CVPs to gain market insights - Understanding adjacent products and their impact on your positioning - The "define what you are not" strategy for differentiation - Step-by-step process for competitive analysis - How to steal (legally) from non-competing adjacent markets - Practical examples from athletic clothing, toothbrush, and other industries 💡 Key Takeaways: ✓ Focus on 5 main competitors (2-3 that really matter) ✓ Create your first CVP draft BEFORE analyzing competitors ✓ Use competitor insights to refine and improve your positioning ✓ Adjacent product analysis can reveal untapped opportunities ✓ Execution matters more than perfect differentiation 📊 5-Step Marketing Process Covered: 1. Market information gathering 2. Customer profiling & segmentation 3. Define core wants, needs, reasons to believe 4. Product implications & CVP development 5. Implementation in supporting environments This video is an excerpt from our complete "Create Your Customer Value Proposition" course available in the Marketing Accelerator community on Skool.com. 📱 Learn more about marketing techniques and tools to grow your business, get access to extra resources at our FREE Marketing Skool: https://stepstogrowth.com/skool ⏱️ TIMESTAMPS: 0:00 - Introduction to Competitor & Adjacent Product Mapping 0:14 - The 5-Step Marketing Process Overview 0:54 - Why Map Competitors and Adjacent Products 1:22 - What Are Adjacent Products? (Examples) 2:49 - The Identity Hack: Define What You Are NOT 4:19 - How to Map Competitor CVPs 5:41 - Getting Insights (50% is Enough) 6:42 - Differentiation vs. Execution

AI TRAINING Summary: Create professional marketing videos with Sora 2 by analyzing successful UGC ads, converting them to JSON formats, and generating polished AI videos that match proven patterns. A UGC ad (User-Generated Content ad) is a type of advertisement that uses authentic content created by real users—like customer photos, videos, reviews, or social media posts—instead of professionally produced material. Step-by-step: 1. Search TikTok/Instagram/Facebook for winning UGC ads in your niche, download videos with strong hooks and clear product demos you want to emulate 2. Upload to Google AI Studio with Gemini 2.5 Pro and prompt: “Analyze this video shot by shot. Return strict JSON with: scene, description, camera_angles, transitions, voice transcript, on-screen text. Constrain to 15 seconds” 3. Paste JSON in ChatGPT to adapt: “Take this JSON and adapt to [your niche/product]. Keep camera angles and pacing. Replace script with [your messaging]. Output Sora-compatible JSON” 4. Paste final JSON into Sora, generate, and review for script completion, logo fidelity, readable text, and clean transitions 5. Clean up with free tools: remove watermark, enhance speech with Adobe Podcast, upscale via Replicate, and strip AI metadata using video remixer Top Tip: Regardless if you’re on the free or paid plan for Sora, the recommendation is to clean up your video in order to stand out on the “For You page,” as our feeds are dominated by AI video slop that can easily be identified as AI and not marketing-grade content.

Hey everyone 👋 Lately, I’ve been exploring various funnel setups using tools like Kajabi, GoHighLevel, and Perspective, and I’m curious to see how others are handling theirs. A lot of people want smooth pre-sale or booking funnels (landing → lead magnet → nurture → offer → booking), but once automations, custom fields, and integrations kick in… things can start feeling way too tech-heavy. From my experience working with different clients: ✅ Kajabi is amazing for clean digital offers & nurture sequences ✅ GoHighLevel is powerful for automation, CRM, and follow-ups ✅ Perspective works great for testing ideas and pre-sells So I’m curious - Do you feel these tools are really improving conversions, or just adding complexity? And how do you keep your funnel both automated and personal at the same time? 💬 I’d love to hear your thoughts - what’s been your most effective funnel setup so far? Additionally, if anyone here ever needs an expert to help set up, optimise, or automate their funnel, please don't hesitate to reach out to me - I can connect you with the right person for your business.

Quick question: What do you think made Southwest Airlines one of the most successful carriers in America? Was it their planes? Their routes? Their prices? Actually, it was something much simpler (and way more powerful): their Customer Value Proposition. See, while other airlines were competing on luxury and trying to be everything to everyone, Southwest did something brilliant—they zeroed in on what their customers actually wanted. Here's what they figured out: Their customers weren't just competing with other airlines... they were competing with driving. For short trips, most people would rather drive than deal with expensive flights, long security lines, and hidden fees. So Southwest built their entire strategy around making flying easier than driving: → Lower fares – Flying to smaller, cheaper airports meant savings they could pass on → Faster turnarounds – No assigned seats, no frills, get you there quickly → Reliable & safe – Standardized Boeing 737 fleet (easier to maintain, safer operations) → Actually enjoyable – Friendly staff who crack jokes and make the experience fun The result? "Low fare, high satisfaction" – a positioning so strong it's kept them profitable for decades. Here's why this matters for YOUR business: Whether you're selling consulting, software, coaching, or any service, the principles are the same: 1. Identify your real target customer (not just "everyone") 2. Understand what they truly need (not what you think they need) 3. Deliver specific, tangible benefits consistently 4. Back it up with proof 5. Add your unique personality I just released a full video breaking down Southwest's CVP framework step-by-step, plus how you can apply it to build your own winning value proposition. This is an excerpt from the CVP course available in the Marketing Accelerator. Let me know what you think: What's the strongest value proposition you've ever seen?

Hey! I’m Melissa Jones, Art Curator at Arrival Gallery 😊 We’re hosting an art exhibition in London this September, and we’re looking for amazing artists to take part! 🇬🇧🎨 Feel free to share your work in the comments, I’d love to see what you create ✨