Create profiles of your customers to target marketing and increase sales and ROI. This course, in our "classroom" section, teaches you how to create profiles of all your potential customers, to enable you to target your marketing and investments into the most profitable customers within your marketing plan. Get it at: https://www.skool.com/steps-to-growth-9135/classroom/82a63684?md=4631437363364033aab47388b0c53b21

In this tutorial, you will learn how to use Microsoft Copilot Desktop's Voice and Vision features to analyze Google Sheets or Excel data hands-free, asking questions aloud and getting instant insights without typing formulas. Step-by-step: 1) Install Microsoft Copilot from Microsoft Store (Windows) or App Store (macOS 14.0+/M1 chip), open the app, and sign in with your Microsoft account 2) Go to Settings via profile icon, toggle on “Voice Mode” and “Copilot Vision,” then open your Google Sheets/Excel file in the browser 3) Say “Hey Copilot,” click the specs icon (eyeglasses) on the toolbar to enable Vision mode — Copilot scans and confirms it sees your data 4) Ask analysis questions: “What’s the most revenue-generating product?” or “Calculate total revenue” - Copilot highlights cells and explains calculations 5) Close the toolbar, then prompt: “Draft a professional analysis report with Executive Summary, Top Performers table, and Key Insights” Pro tip: Use this workflow for learning new skills, reading technical documents, or studying articles. 😎

Added a new category to the group about Fun. Share stuff that makes you laugh or brings some joy to share. I’ll start, here is a picture of my dog this morning, trying to climb up my leg for a cuddle - great way to start the day! 🐶❤️

Learn how to create a powerful Customer Value Proposition (CVP) by mapping competitors and adjacent products in this comprehensive marketing strategy guide. Discover why analyzing your competition is crucial for developing a differentiated value proposition that resonates with your target customers. 🎯 What You'll Learn: - How to map competitor CVPs to gain market insights - Understanding adjacent products and their impact on your positioning - The "define what you are not" strategy for differentiation - Step-by-step process for competitive analysis - How to steal (legally) from non-competing adjacent markets - Practical examples from athletic clothing, toothbrush, and other industries 💡 Key Takeaways: ✓ Focus on 5 main competitors (2-3 that really matter) ✓ Create your first CVP draft BEFORE analyzing competitors ✓ Use competitor insights to refine and improve your positioning ✓ Adjacent product analysis can reveal untapped opportunities ✓ Execution matters more than perfect differentiation 📊 5-Step Marketing Process Covered: 1. Market information gathering 2. Customer profiling & segmentation 3. Define core wants, needs, reasons to believe 4. Product implications & CVP development 5. Implementation in supporting environments This video is an excerpt from our complete "Create Your Customer Value Proposition" course available in the Marketing Accelerator community on Skool.com. 📱 Learn more about marketing techniques and tools to grow your business, get access to extra resources at our FREE Marketing Skool: https://stepstogrowth.com/skool ⏱️ TIMESTAMPS: 0:00 - Introduction to Competitor & Adjacent Product Mapping 0:14 - The 5-Step Marketing Process Overview 0:54 - Why Map Competitors and Adjacent Products 1:22 - What Are Adjacent Products? (Examples) 2:49 - The Identity Hack: Define What You Are NOT 4:19 - How to Map Competitor CVPs 5:41 - Getting Insights (50% is Enough) 6:42 - Differentiation vs. Execution

AI TRAINING Summary: Create professional marketing videos with Sora 2 by analyzing successful UGC ads, converting them to JSON formats, and generating polished AI videos that match proven patterns. A UGC ad (User-Generated Content ad) is a type of advertisement that uses authentic content created by real users—like customer photos, videos, reviews, or social media posts—instead of professionally produced material. Step-by-step: 1. Search TikTok/Instagram/Facebook for winning UGC ads in your niche, download videos with strong hooks and clear product demos you want to emulate 2. Upload to Google AI Studio with Gemini 2.5 Pro and prompt: “Analyze this video shot by shot. Return strict JSON with: scene, description, camera_angles, transitions, voice transcript, on-screen text. Constrain to 15 seconds” 3. Paste JSON in ChatGPT to adapt: “Take this JSON and adapt to [your niche/product]. Keep camera angles and pacing. Replace script with [your messaging]. Output Sora-compatible JSON” 4. Paste final JSON into Sora, generate, and review for script completion, logo fidelity, readable text, and clean transitions 5. Clean up with free tools: remove watermark, enhance speech with Adobe Podcast, upscale via Replicate, and strip AI metadata using video remixer Top Tip: Regardless if you’re on the free or paid plan for Sora, the recommendation is to clean up your video in order to stand out on the “For You page,” as our feeds are dominated by AI video slop that can easily be identified as AI and not marketing-grade content.