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Products make you more money than speaker fees
Think of this: it’s gonna take you five years of speaking experience to get to a $10,000 speaker fee. However. If you use speaking as a lead generator, you can fairly well calculate what you can get paid to speak. Let me give you a firsthand example My speaker fee is $5000 MC for a day or $10,000 for a keynote My last MC event got canceled. It was supposed to be on the 12th. I ran an event last month. We had 12 people in the room. We had a 30% closing rate. Total revenue is $4818 Typically, my closing rate for my ideal audience is between 30 and 75%. That’s with a hard pitch (meaning we share the price of a product upfront and people buy in the room). Pretty much the same as my speaker Fee for a day of emcee work. We just got two more clients this week outside of the event. Both were referrals. Another $3528 in revenue. And I wasn’t even on stage. That’s about $8346 in the last 28 or so days with one stage and two referrals. Here’s why this is possible: the way I get paid to speak, happens through my products, more frequently and long before a $10,000 speaker fee. Don’t think you have a product? Think again. You have your time. Do you have your expertise. You can teach what you know and get paid to do it. Start with one on one Coaching Then when you’re full of one on ones, create a group coaching system Once you detect the patterns of what people are asking for repeatedly and the questions you keep answering, you create a course based around that. Now you have digital courses you could sell. If you need help with this, let me know in the comments.
Do you have your product value ladder?
I posted this video three days ago, but I cannot stress how important it is. One of the biggest keys to getting paid from stage isn’t your speaker Fee. It’s how you serve the audience when you’re not on stage. This YouTube video will help you in the product creation phase
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How do you know what products to create as a speaker?
1. Listen to your audience 2. Find the common Problem 3. Record the solution 4. Sell it. That's the long and short of it. In this Video, I explain what a value ladder for your business is, and how to build it. https://youtu.be/Kz8sIQ5TbPQ
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Free Masterclass to Launch You next product/event
Jeff Walker (who I can't stop talking about) is doing a FREE launch masterclass this week Join Here: https://productlaunchformula.com/go?p=a5498&w=launch_masterclass25 Here's why I want you to get it: We should be growing our businesses like our lives depend on it. Because the do Our lives and our livelihoods, depend on our ability to provide so much value to others, that we get paid (and paid well) for it. When I first followed Jeff's formula, integrated with our 11 steps, we made over $15,000 in one month. And I want you to be telling me those stories. It starts this week. Come do this with me: https://productlaunchformula.com/go?p=a5498&w=launch_masterclass25
What is a launch and why will your business die without it??
When I was working at a multimillion dollar real estate company, The the founders and creators would just come up with willy-nilly ideas, and put them out to the public. They wouldn’t prepare the fulfillment team, they wouldn’t prepare the sales team, and they wouldn’t prepare the audience. It’s no wonder that they had a whole list of products that nobody ever bought. A “launch” is a process through which you bring products to your audience that they actually want to buy, and internally your staff knows how to sell and fulfill. i’ve included a launch sequence for you in the modules of this community as a handbook to Jeff Walker‘s book. this book has already made me $15,000 and counting. I highly recommend grabbing it. You can find a copy here. https://amzn.to/4ogxtWp Listen to my interview with Jeff Walker here. The first one went so well he asked for a second appearance on the show. https://youtu.be/HN5w86Gt380?si=hfXmk-sCM2Q-UNS1
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Speaker Mastery Community
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