@Aleksandra Ceho Meet Aleksandra Ceho... Aleks and I have been working together a little under a year, while I have been booking her on Podcasts (41 and counting). I'm listening to her Keynote right now and I'm having so much fun learning about archetypes and how to overcome conflict. Aleks is going to be doing more events this year - hopefully she's going to host some state-side (or I can go to Canada!)

Here are some numbers you need to know that affect your income: 1. How much do you want to make per year speaking? 2. What's your speaker fee? 3. What's your core offer? 4. What's your opt-in rate (how many people download your free item from a given audience)? 5. What's your booking rate (how many people who got your free item, book a call with you)? 6. What's your closing rate (how many people who got your opt-in, bought)? 7. What's your ALV (Average Lifetime Value) per customer? 8. What's your ACV (Average Cart Value - the amount they spend when they buy) per customer? Once you know these numbers, you'll be able to calculate your speaker fees, the number of appearances you need to make per year, and how much time you can spend toes up on the beach.

@Marianne Hickman Thanks for the new one sheet