Your email list is the whole key to your business.
It where you connect with your prospects and where they become customers.
It's where trust is build so purchases can happen.
It's where you connect because Social Media IS NOT YOURS (it's rented space that could shadow-ban or leave you at any moment).
If you have an email list, this is your reminder to send them a newsletter.
If you don't have an email list, it's time to start one.