What makes a speech worth paying for?
When you get paid to speak, it's either through a speaker fee, or through your CTA. (Your personal CTA is way more profitable btw) So what makes a speech worth paying for? Let's break it down: 1> Taking a speaker fee. When you get paid a speaker fee, it's because the event gets something out of you being there. You might be a headliner that draws a crowd. You might be the best at the CTA (call to action) You might have revolutionary material that WOW's the audience. 2> Your Personal CTA When your keynote includes a CTA into your programs, this is where the real "get paid to speak" money is, especially in the beginning. There are of course right ways to do this, and wrong ways. But I'll tell you this - being paid for a speech will require you to have a speech worth paying for. A speech worth paying for has been honed in, practiced and delivered ALREADY before you get paid to deliver it, no matter who's paying.