Stop Selling—Start Diagnosing
Sales is service, not persuasion.
You pitch before understanding the real problem, and they check out.
Diagnose deeper than your competition pitches.
You'll earn peoples trust and be able to serve them (which means they will choose to buy)
Do you have a Diagnosis Process?
How strong is it?
When was the last time you had someone look and listen to it?
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Joe Marcoux
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Stop Selling—Start Diagnosing
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