Why Your Follow-Up Might Be Killing More Deals Than Your Pitch
Most people put all their energy into the pitch — the offer, the magical words, the perfect hook. But often, what happens after they drop the offer is what really separates the winners from the rest. Here’s what I’ve learned: If you don’t follow up at all, half your potential slips away If you follow up the same way every time, people stop caring A small tweak like changing your question, adding a call to value, or varying format can revive dead conversations Listening before pushing lets you pivot your approach in real time I want to experiment more with response-based follow-ups (not sequence-based). So I’m curious for those of you who sell: when someone doesn’t respond after your first message, what’s your go-to second message? Does it depend on what they said or how long they waited? Drop your version below maybe we’ll find something even sharper together.