There was a time I honestly felt like my e-commerce store just wasn’t working. I kept adding more products, trying new ads, posting more… doing more of everything, but not seeing better results. I spoke to a strategist, and that convo really changed how I see ecom. They told me e-commerce isn’t just about putting products online. It’s about solving a clear problem for a specific group of people and making it easy for them to buy. I realized I was trying to sell to everyone… so I wasn’t really connecting with anyone. They also pointed out my product choices were all over the place. I was chasing trends instead of focusing on products that made sense for one type of customer. Once I niched down, things felt way more aligned. Then we looked at my store from a customer’s view. Some things weren’t clear, and it didn’t build as much trust as I thought. Improving my photos, descriptions, and layout made a bigger difference than I expected. Another big lesson is that traffic and sales are two different problems. I was focused on getting visitors, but not enough on what made them actually buy. Once I improved my product pages and offers, conversions got better, without needing way more traffic. And finally, I learned that the first sale isn’t the end. Emails, follow-ups, and giving customers a good experience so they come back again, that’s where real growth happens. That advice helped me stop moving randomly and start treating my store like a real business. Have you ever gotten advice that changed how you run your business? Or if you’ve got questions about ecom, drop them below

A streak starts with 1. How to Win Friends and Influence People by Dale Carnegie is one that anyone in sales HAS to read. Summation: Don't try to be "interesting". BE INTERESTED! What about you? What is 1 Book you would recommend to someone who is getting into or already in sales?

I’ve recently developed a bit of an obsession with learning sales. As it became clear this is the one skill I need to learn in order to share more of my gift, I started a community on Skool, and sales has been the area I’ve struggled with the most. I’ve been an entrepreneur since I was 17 and have sold all sorts of things, from clothes to tattoos. A few months ago, I decided to start selling high-ticket coaching programs. I’ve been working as a hypnotherapist for over six years, and I’m currently specialising in helping entrepreneurs with their financial thermostat and the results are showing up. That said, I’m still having some trouble serving myself. Until now, I was selling session by session, which feels like an endless race for leads. I now want to work with clients over longer periods and create deeper relationships. I’ve realised that my main issue is a lack of assertiveness. My therapist mindset often comes up and makes me empathetic rather than directive. I’ve been listening to sales audiobooks and really loved Brian Tracy’s work The Psychology of Selling and now The Art of Closing the Sale. On January 2nd, I made my first high-ticket sale, closing at $1,300. A few days ago, I almost closed a second sale at $4k; however, the prospect’s card got rejected (he even shared his screen to show it wasn’t possible). I’m currently booking 1–2 sales calls per week and averaging about 7 discovery calls. With my current schedule, I can take a maximum of five 1-hour calls and five 20-minute calls per week. I now feel confident in my pricing because from the free work I gave, three people raised their prices by 3–5x. That means my price point is already paid off before I even charge them. I also have sales calls coming up with two of them. My current strategy is to offer a free session, and then a few days later once they’ve had results there’s no resistance to booking a sales call. Glad to be here and looking forward to learning from all of you.

I wanna share something that really changed how I look at marketing, and honestly, it’s been a game-changer for my business. For the longest time, I was chasing quick wins. One post did well, one ad got a sale, and I thought, “Yeah, I’m killing it!”… but nothing really stuck. Then I got some guidance from someone who helped me see it differently. Marketing isn’t about quick spikes, it’s about slow, steady growth. Think of it like planting seeds. Every post, every email, every little update is a seed. You won’t see results the next day, but over time, people start recognizing you, trusting you, and actually buying. For me, that’s what turned followers into real customers, without burning myself out trying to “go viral.” What really worked for me: - Show up consistently — even small posts count. Don’t wait for perfect. - Focus on the right people — speak to the folks who actually need your stuff, not everyone. - Own your platforms — having a website or email list keeps you in control, instead of relying only on social media. - Pay attention and tweak — notice what’s working, adjust what’s not, and keep going. The biggest thing I learned? Growth takes time. But if you stick with it, those small efforts really add up, and before you know it, people know you, trust you, and are ready to buy. So how about you, are you more focused on quick wins right now, or trying to build something that actually grows over time? Let me know your thoughts

Congratulations On Joining The Sales Dojo Skool Community! This community is for anyone looking to improve Confidence, Conviction and Control in the Sales process. We are here to help you: - SELL without using cheesy tactics. - Improve your communication skills. - Foster better relationships with potential clients. - Generate more leads. - Overhaul your sales process (and create a buying conversation) - Prevent objections before they even happen. - Handle any objections that slip through the cracks. If you want to sell more, scale your business, or just gain more confidence, you are in the right place! DO THIS NOW: 1. Download the 26 Objections Guide found under the classroom Tab! 2. Introduce yourself in the comments below! 3. Post any issues or road blocks you are experiencing in your sales and marketing processes! Congratulations again on joining the community and we look forward to serving you! - The SOS Dojo Team