The last two minutes of your call are worth more than the first twenty. Most reps waste them on pleasantries. Run the playback instead: "Before wrapping up, making sure this was heard right. The priority is fixing X before the Y deadline, because it's costing you Z every month. And the next step is the walkthrough Thursday at 2. Anything missed?" Watch what this does: They correct you: gold! Better now than in the proposal. They confirm: They just heard THEMSELVES commit, out loud, in their own priorities. They add something: Bonus intel you didn't have. Every outcome wins. And that little question at the end: "anything missed?" That tells them someone finally listened all the way through. Most prospects can't remember the last rep who did. Twenty seconds. Run it every call.