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☀️ Builder's Morning
When I built my first online courses, I knew they were good.
That's the part people don't expect me to say, but it's true.
I could see the value in them clearly.
I knew what they could do for someone who actually went through them.
So when it came time to set the price, my struggle wasn't that I doubted the work.
It was that I was afraid they wouldn't see it.
I kept imagining the person on the other end deciding it wasn't worth it, feeling let down, thinking they'd paid too much.
And that fear did something quiet and costly.
I lowered the price.
Not because the course was worth less, but because a smaller number felt safer.
If I charged a little, no one could feel cheated.
I was pricing to protect myself from their judgment, not to reflect the actual value.
And in the moment, it felt right. It felt humble. It felt kind.
Here's what it actually was, though, and it took me a while to see it.
I had quietly let my fear of not being seen as worth it set the price.
The number wasn't measuring the course. It was measuring how safe I felt being valued.
And those are not the same thing, even though they feel identical when you're staring at that empty price field.
And the low price didn't even protect me the way I thought it would, because it wore me down.
I over-gave to make sure it felt worth it, poured extra hours into implementation, bent over backward so no one could feel shortchanged.
I'd priced it low to feel safe, and then quietly worked myself ragged trying to make a low price feel like enough.
The discount didn't come out of the price. It came out of me.
Let that one sit for a second, because if you've ever done it, you know exactly what it costs.
The low number doesn't save you anything.
It just moves the bill somewhere you can't see it, into your hours, your energy, the slow wearing down of giving too much for too little.
You pay it either way. You just get to choose whether it comes out of the price or out of you.
I think this one lives in a lot of us who build communities, because we can usually see our own value just fine.
What we're really afraid of is that other people won't, so we shrink the number to soften a rejection that hasn't even happened.
And if you're reading this and you already know you've done what I did, priced yourself small to stay safe, I want you to know it isn't a character flaw.
It's fear wearing the costume of humility. And you're allowed to take it off.
Your worth and your price were never the same thing.
The number reflects what the work does for someone.
It was never meant to carry your fear of not being enough.
So here's what I'd gently ask you to do today.
Think of one thing you offer, or want to offer.
Picture the number you'd be tempted to put on it.
Now picture the number you'd set if you weren't afraid of what they'd think.
Just notice the gap between those two.
You don't have to change a single price today.
Just notice, the next time you feel that pull to make the number smaller, whether it's the value talking, or the fear.
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☀️ Builder's Morning
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