Today reminded me that not all engagement looks the same. Todd and I posted the same question in four promotion communities. We also continued a conversation in Skoolers. The difference was striking. The promotion communities gave us visibility. Skoolers gave us conversations. Some of the richest ideas we've collected this week didn't come from people responding to our posts. They came from people responding to one another. We saw community builders talk about: 💙Belonging over broadcasting. 💙Psychological safety. 💙Member-to-member support. 💙Creating a place that feels like home. 💙Knowing when a leader should step back and let members step forward. The biggest lesson for me today wasn't about where to post. It was about where meaningful conversations naturally emerge. That's changing how I think about community building. Instead of asking... "Where can I get the most engagement?" I'm starting to ask... "Where are people already having the conversations I want to be part of?" I think those are two very different questions. We're still learning. But today's conversations definitely moved our thinking forward. Question for you: Have you noticed a difference between places that create visibility and places that create genuine connection?

Thanks again for all your participation and your support of the other members here. The questions, the feedback, and the willingness to share what's working and what isn't are what make this worth doing, and they make the whole community more useful for everyone in it. Every week we'll take on a different focus or challenge, each one designed to do two things: make your community stronger and sharpen your own leadership skills along the way. Starting next week, we'll begin offering bonuses for anyone who refers someone to this community. And we're making it retroactive, so if you've already brought people in, you're covered too.

Everyone, say hi to @Renee Charles. Renee, you're here planning to start your own community, which is honestly the best time to walk through these doors, before the first decisions get made. You came in interested in the Coaching Resource Room and growth strategy, so you're already pointed at the right question: what actually works. We are all so glad you're here. 🤗

When you see comments on a post, most people click the post title, which takes you to the top of the thread. But the last commenter's profile circle (I call them bubbles) is actually a hyperlink that jumps you straight to that person's comment, (at least most of the time) whether it's at the end of the thread or somewhere in the middle, wherever they happened to post. For long threads, or if you're on Skoolers a lot, this shortcut can save you real time.

Yesterday I asked what transformation you want your members to experience, and how you'd know they're getting there. Lynne wrote something I haven't been able to put down since. Describing a member, she said they're "engaging in the community, but not with others yet, only me." I read that three times because she put her finger on something I couldn't quite name. A member can be active every single day, present, showing up, and still be on an island. Engaged with the room, but not yet woven into it. And it made me notice something uncomfortable about how most of us measure progress. We count the things members do in our communities: they log in, they comment, they show up. But the things we actually want for them, confidence, a first client, a finished launch, a real change in their life, those don't always live in the same place we're looking. We measure one thing. We're trying to deliver another. And nobody ever told us those aren't the same. I'm sitting in this myself, too. I'm running the same experiment in my other community right now, with two members, J. and M. One's trying to launch, one's working toward a certification. I'll tell you honestly what works and what flops. I'm not going to tell you what to do about any of this. Not yet. I'd rather sit in it with you for a day. So here's the only thing I'll ask today, and it's easy. As you move through your community, just watch for it. Find one member who's clearly active, and ask yourself honestly: are they actually getting closer to what they came for, or are they just present? Don't fix anything. Don't say a word. Just notice. We'll do something with what you see tomorrow. And if a story comes to mind while you're watching, a member who went through a real transformation, I'd love to hear it. Just their first name or initials, what happened, and what you think made it possible. Only if you've got one.