Who's done a video for their 'About' page?

I've been doing a little research this morning for some key words pertinent to my group in Discovery.

There doesn't seem to be much correlation between decent numbers of members or a high ticket entry and a 'good quality' About page. It's very puzzling! Some communities have hundreds of members and a terrible About page! 🙊

I wanted to know how other community members have found their conversion rates from their About page if they have used a video, and specifically a real life, you speaking to camera, video. I feel like we should do one for my Skool, but as we've just launched we have started with a relatively basic start just to get going. I believe a genuine, human led message will land really well and sift out those who aren't going to be a fit with those who will.

Please vote below and also tell me in the comments what your experience has been. I would also be interested to see what you think as community members - does a personal video from the owner make a difference to you joining? Thank you!

I don't have a video on my About page

I have a video of me speaking on my About page

I have a video on my About page but it's something else (classroom tour etc)

I will be adding a video to my About page

18 votes

30 comments