Running your own business is the biggest personal development journey you will ever take. People talk about founding a company as if it’s just strategy, execution, resilience, funding, community, product, marketing. And yes it’s all of that. But beneath every plan and every pitch deck and meeting and tech stack, lies something deeper, something quieter, something far more personal. Who you are becoming as you build it. Businesses grow at the pace their founders expand. And no amount of strategy can compensate for an inner world that isn’t aligned with the vision it’s trying to create. This is the part most people don’t talk about; the psychological and emotional leadership work that fuels everything else. Because the truth is: You can’t build something new while your subconscious is still running the old soundtrack. You can’t scale if you’re secretly fighting beliefs that tell you you’re not ready or not capable. You can’t move boldly toward a future while your nervous system is stuck in fear or comparison. The messy middle isn’t a sign something is wrong, it’s a sign you’re evolving. And evolution is uncomfortable because it requires you to shift at the level of identity. That’s why the “real work” of leadership so often happens in moments that look like nothing from the outside: The breathwork you do before making a big decision. The meditation that brings you back into your body. The tapping session that calms the part of you that still feels unsafe taking up space. The journaling that helps you see your patterns clearly. The book that suddenly unlocks a new level of creativity or courage. The quiet walk where a truth drops in that changes everything. These practices aren’t “extras.” They’re part of the infrastructure. Because internal coherence — alignment between who you are becoming and what you are building — is what allows you to lead with a steady hand. This season of SHE IS AI is stretching me in the best possible ways. I feel myself evolving week by week not from pressure, but from clarity.