In this awesome AIMG APAC session, I delivered a fresh perspective on what it takes to lead marketing teams in the AI era. I share my signature framework to help marketers move from AI overwhelm to confident adoption without sacrificing the creativity and humanity that make brands matter. Drawing from my own work and experience, I help you explore how to reimagine your marketing culture, team structure, and strategy with purpose, clarity, and ethical intent. You’ll learn: - How to diagnose your marketing team’s AI maturity - The most common traps marketers fall into and how to avoid them - What roles like AI marketing strategist and workflow architect mean for your org - How to bring clarity to AI tool selection, training, and integration - Why human-first, values-led AI is the future of brand trust This is both future focused, visionary, and grounded in real-world experience across corporate, startup, and creative ecosystems in APAC and beyond. A must-watch for anyone navigating the new world of work and marketing. WATCH THE REPLAY HERE: https://youtu.be/DUf72tbU8kk?si=Oo3TAEqW69z0oHPX

Create your own personalised AI Advent Calendar! Thanks El for the fun idea! 👉 How to Play 1️⃣ Go to https://gemini.google.com 2️⃣ Paste the prompt below 3️⃣ Click the two lines with circles → “Create Image (Nano Banana)” 4️⃣ Post your Advent Calendar in the comments so we can all smile together! 🎁 Prompt: Handmade felt Advent calendar on white background, 24 sequentially numbered windows in grid, [rose gold] felt frames with embroidered numbers. Each window shows a small [golden-haired 2-year-old girl] in different Christmas preparation activities. Window 1: [golden-haired toddler girl] tangled in Christmas lights. Window 2: [toddler girl] eating cookie. Window 3: [toddler girl] building snowman. Window 4: [toddler girl] ice skating. Window 5: [toddler girl] wrapped in paper. Window 6: [toddler girl] in ugly sweater. Window 7: [toddler girl] with hot cocoa. Window 8: [toddler girl] hanging ornament on tree. Window 9: [toddler girl] sledding down hill. Window 10: [toddler girl] struggling with gift wrap. Window 11: [toddler girl] in snow fort. Window 12: [toddler girl] wearing apron, baking. Window 13: [toddler girl] cozy by fireplace with book. Window 14: [toddler girl] writing with tiny pencil. Window 15: [toddler girl] stuck in snowdrift. Window 16: [toddler girl] making snow angel. Window 17: [toddler girl] wearing reindeer antlers. Window 18: [toddler girl] singing with music notes. Window 19: [toddler girl] filling Santa sock. Window 20: [toddler girl] under mistletoe. Window 21: [toddler girl] taste-testing treats. Window 22: [toddler girl] sleeping in stocking. Window 23: [toddler girl] decorating Christmas tree. Window 24: [toddler girl] wearing Santa hat. Cute handcrafted felt aesthetic, visible stitching, toddler consistent across all windows, cozy warm lighting, maximum charm. Each window must show one unique number from 1-24 in correct order. Place each number clearly in the top left corner of its window. Use consistent embroidered numerals. --chaos 20 --raw --profile e9idqe3 --stylize 200

Bottom Line for 2026 To grow in the Algorithmic Era, brands must align with three human truths: 1. Simplicity Design seamless yet emotionally resonant search, agent, and commerce experiences. 2. Sociability Support communities, live shared moments, and messaging-driven relationships. 3. Attention Invest in high-quality, long-term attention drivers — not saturation — through entertainment and smarter AI-audience insight.

Food for Thought: the word REALISTIC implies that something is NOT REAL. Real things are never called realistic, are they? Since the word only applies to things that aren't actually real, asking Midiourney for something realistic will likely get you something that does not look REAL. If you want a photo, just say photo or a photgraphic image with cinematic lighting, etc... 😉

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