The Wooden Horse Trap: Why Copying Success Stories Is Costing You Results
I had one of those lightbulb moments this week about why copying what works for others rarely works for us. Turned it into this. Curious if anyone else has fallen into this trap (I know I have).... You see someone's morning routine go viral. 5am wakeup, cold plunge, journaling. They swear it changed their life. So you try it. You set the alarm. You suffer through the cold water. You stare at the blank journal page. And you're miserable. But that's just personal stuff, right? Surely we're smarter when it comes to business. Except we're not. Someone's launch makes $847,000 in three days. So we copy their funnel word for word. A competitor's LinkedIn post gets 12,000 likes. So we mirror their exact format. An industry leader shares their framework at a conference. So we implement it exactly as described in our company by Friday. And then we sit there wondering why nothing's working the same way. Here's what's actually happening. You know the story of the Trojan Horse, right? The Greeks built a giant wooden horse, hid soldiers inside, and left it at the gates of Troy as a gift. The Trojans wheeled it in, thinking they'd won. That night, the Greek soldiers climbed out and opened the gates from the inside. War over. Now picture someone hearing this story and thinking, "Wooden horses. That's the answer." So they start building wooden horses. They send one to their biggest competitor. They wheel one into their next client meeting. They park one in their email campaigns. They build three more for their website redesign. They're convinced this is what's been missing. Sounds ridiculous when you say it out loud. But walk into any business right now and you'll see wooden horses everywhere. Here's what copying looks like in real life. You see a successful business running daily emails, so you start sending daily emails too. But you don't know their audience spent two years being warmed up before they could handle that frequency. You don't see the three backend systems that make it actually work. You just see "daily emails" and you copy it.