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The Wooden Horse Trap: Why Copying Success Stories Is Costing You Results
I had one of those lightbulb moments this week about why copying what works for others rarely works for us. Turned it into this. Curious if anyone else has fallen into this trap (I know I have).... You see someone's morning routine go viral. 5am wakeup, cold plunge, journaling. They swear it changed their life. So you try it. You set the alarm. You suffer through the cold water. You stare at the blank journal page. And you're miserable. But that's just personal stuff, right? Surely we're smarter when it comes to business. Except we're not. Someone's launch makes $847,000 in three days. So we copy their funnel word for word. A competitor's LinkedIn post gets 12,000 likes. So we mirror their exact format. An industry leader shares their framework at a conference. So we implement it exactly as described in our company by Friday. And then we sit there wondering why nothing's working the same way. Here's what's actually happening. You know the story of the Trojan Horse, right? The Greeks built a giant wooden horse, hid soldiers inside, and left it at the gates of Troy as a gift. The Trojans wheeled it in, thinking they'd won. That night, the Greek soldiers climbed out and opened the gates from the inside. War over. Now picture someone hearing this story and thinking, "Wooden horses. That's the answer." So they start building wooden horses. They send one to their biggest competitor. They wheel one into their next client meeting. They park one in their email campaigns. They build three more for their website redesign. They're convinced this is what's been missing. Sounds ridiculous when you say it out loud. But walk into any business right now and you'll see wooden horses everywhere. Here's what copying looks like in real life. You see a successful business running daily emails, so you start sending daily emails too. But you don't know their audience spent two years being warmed up before they could handle that frequency. You don't see the three backend systems that make it actually work. You just see "daily emails" and you copy it.
AI Power Profile
Early today I ran my AI Power Profile, located in AI Resources...excited to try out these tools that were recommended: ElevenLabs, Pika & Notion AI 🌟
🎄✨ Personalized AI Advent Calendars
Create your own personalised AI Advent Calendar! Thanks El for the fun idea! 👉 How to Play 1️⃣ Go to https://gemini.google.com 2️⃣ Paste the prompt below 3️⃣ Click the two lines with circles → “Create Image (Nano Banana)” 4️⃣ Post your Advent Calendar in the comments so we can all smile together! 🎁 Prompt: Handmade felt Advent calendar on white background, 24 sequentially numbered windows in grid, [rose gold] felt frames with embroidered numbers. Each window shows a small [golden-haired 2-year-old girl] in different Christmas preparation activities. Window 1: [golden-haired toddler girl] tangled in Christmas lights. Window 2: [toddler girl] eating cookie. Window 3: [toddler girl] building snowman. Window 4: [toddler girl] ice skating. Window 5: [toddler girl] wrapped in paper. Window 6: [toddler girl] in ugly sweater. Window 7: [toddler girl] with hot cocoa. Window 8: [toddler girl] hanging ornament on tree. Window 9: [toddler girl] sledding down hill. Window 10: [toddler girl] struggling with gift wrap. Window 11: [toddler girl] in snow fort. Window 12: [toddler girl] wearing apron, baking. Window 13: [toddler girl] cozy by fireplace with book. Window 14: [toddler girl] writing with tiny pencil. Window 15: [toddler girl] stuck in snowdrift. Window 16: [toddler girl] making snow angel. Window 17: [toddler girl] wearing reindeer antlers. Window 18: [toddler girl] singing with music notes. Window 19: [toddler girl] filling Santa sock. Window 20: [toddler girl] under mistletoe. Window 21: [toddler girl] taste-testing treats. Window 22: [toddler girl] sleeping in stocking. Window 23: [toddler girl] decorating Christmas tree. Window 24: [toddler girl] wearing Santa hat. Cute handcrafted felt aesthetic, visible stitching, toddler consistent across all windows, cozy warm lighting, maximum charm. Each window must show one unique number from 1-24 in correct order. Place each number clearly in the top left corner of its window. Use consistent embroidered numerals. --chaos 20 --raw --profile e9idqe3 --stylize 200
🎄✨ Personalized AI Advent Calendars
LinkedIn Petition
Ladies, there is a petition that has been created around the LinkedIn algorithm. Does it favor men over women? Some people think so. They also think AI is the problem. It’s screening men in and women out. What do you think? https://www.change.org/p/calling-for-fair-visibility-for-all-on-linkedin https://www.linkedin.com/posts/kelly-allison-3886092_linkedin-have-now-responded-to-me-following-activity-7399478558387085313-gN0B
🧠✨ Calling Our Gen AI Experts — Can You Share Your Guidance on Breaking Into Creative AI?
We had a thoughtful question come through from someone who’s been self-teaching AI tools and wants to understand how to enter the industry more formally. I’d love to open this up to our community — especially those of you working in GenAI, creative tech, AI media, or innovation roles. Here’s their questions: “I’ve been teaching myself generative tools—AI music, AI video workflows, creative prototyping, and some basic LLM web work—to build small campaigns and fictional AI artist worlds. I’m now trying to understand how to translate that into a more formal role in the industry. I’d love to ask: 1. From your experience, what skills or types of projects matter most for someone entering generative AI / creative tech professionally? 2. Can a strong portfolio of experiments and self-initiated work compensate for a non-traditional background (no classic degree/agency path)? 3. For someone like me, what kinds of roles, teams, or environments would you recommend targeting first? 💬 Your insight could make a real difference for someone stepping into this world. Please share: - Skills you found most valuable - What you look for in a portfolio - Mistakes to avoid - Early-career roles worth targeting - Pathways that don’t require a traditional degree Let’s help shape the next wave of talent with generosity, clarity, and real-world wisdom. 💛 Thank you to everyone who shares. This is what SHE IS AI is all about.
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🧠✨ Calling Our Gen AI Experts — Can You Share Your Guidance on Breaking Into Creative AI?
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