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8d ago in
The Ultimate Website Architecture Blueprint
Exclusively for my SEOSA Members! This is what a good site architecture should look like... If you have any questions, drop them in the comments and tag me!
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Oct 8 in
🚀 Join the Monthly SEO Success Academy AMA Session on Reddit with SEO expert Lane Houk! 🚀
🚀 SEO Success Academy AMA Session with Lane Houk on Reddit! 🚀 Exclusively for SEO Success Academy members!! Are you ready to supercharge your SEO skills? Don't miss my exclusive monthly Ask Me Anything (AMA) session hosted on Reddit! 📅 Date: Thursday, October 24 ⏰ Time: 8 am PST/11 am EST 🌐 Where: Reddit - https://www.skool.com/seo-success-academy/calendar?eid=a86923d9c19d4152abeaeb3bab8bd91b&eoid=1729782000 Why Attend? - Get real-time answers to your burning SEO questions - Learn cutting-edge strategies from industry experts - Network with fellow SEO enthusiasts and professionals - Gain insights that can immediately impact your rankings What to Expect: - Open Q&A format: No question is off-limits! - Live demonstrations of SEO tools and techniques - Insider tips on algorithm updates and industry trends - Actionable advice you can implement right away 🔥 Limited spots available! Register now to secure your place in this month's session. Don't let this opportunity slip away. Join us and take your SEO game to the next level! SEOSuccess #AMASession #DigitalMarketing #LearnFromTheBest P.S. Have a specific topic you'd like covered? Drop us a comment, and we'll try to address it during the session! Coming Up· Oct 24, 2024, 9:00 AM MST Register to Attend here: https://www.reddit.com/r/SEOSuccessAcademy/comments/1fz5e22/join_the_monthly_seo_success_academy_ama_session/ Community Calendar here: https://www.skool.com/seo-success-academy/calendar?eid=a86923d9c19d4152abeaeb3bab8bd91b&eoid=1729782000
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Sep 20 in
Google August 2024 Core Update - Summary and Key Takeaways
Summary: The Google August 2024 Core Update introduced several significant changes to its search algorithm, focusing on promoting high-quality content and demoting SEO-focused material. Here are some key points from expert analyses: - **Objective and Impact**: The update aims to treat smaller independent publishers on par with authority websites, emphasizing useful and original content over SEO-driven content[1][3][4]. It is designed to improve the relevance and quality of search results by rewarding sites that provide genuine value to users[2][5]. - **Rollout and Analysis**: The update began on August 15, 2024, and completed by September 3, 2024. Experts recommend waiting until the rollout is complete before assessing its impact on search rankings[2][5]. - **Recovery and Guidance**: Google updated its guidance for sites affected by ranking drops, emphasizing substantive content improvements over quick fixes. Recovery may require waiting for future updates even after implementing changes[2][4]. - **Feedback and Adjustments**: The update considers feedback from publishers affected by previous updates, aiming to better capture site improvements and showcase the best of the web[3][6]. Overall, the update reinforces Google's focus on user-centric content, urging publishers to prioritize value for readers rather than solely optimizing for search engines. OK now for my two simple but key takeaways… #1 - this core update is using new capabilities with user click data to help confirm which pages and content are actually helpful around a theme or a user query combined with hyper local sensitivities. Content that was written, purely for SEO will be very damaging to website reputation and trust. Content produced for humans that draws clicks, dwell time and engagement will start to really pay huge dividends. #2 - Identify your key website pages that you want to rank or are already ranking for target queries, then invest some money in either real human click through or CTR campaigns. Be very, very careful in CTR campaigns… use them sparingly and at a very slow pace. Queries plus click through with just a few to a few dozen engagements with dwell time will have significant impact. if using CTR software and not real humans from unique devices and IP, be very cautious with the software or technology being used. If the proxy set up is not executed properly, the footprint will be very evident to google.
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1d ago in
Cultivating SEO Success: A Guide to Continuous Growth and Improvement
Ever thought of your website as a garden? Well, in the world of SEO, that's exactly what it is! Let's dig into why continuous improvement is the secret sauce to growing your online presence. The Garden Analogy: SEO Needs Constant Care Just like you can't plant a seed and expect a lush garden overnight, SEO isn't a "set it and forget it" deal. It's more like tending to a living, breathing ecosystem. You've got to water it, prune it, and sometimes even replant things to keep it thriving . Think about it: Google makes hundreds of updates yearly. What worked last month might not cut it today. That's why the "plant and pray" approach just doesn't work in SEO. Planting the Right Seeds: Identifying Key Pages Not all plants in your garden need the same attention, right? The same goes for your website pages. Here's how to spot the ones that need some TLC: - High-traffic pages: These are your star performers. Keep them fresh with updated info and trending topics. - Conversion drivers: These pages are your money-makers. Polish them up with better user experience and snappy calls-to-action. - Ranking champs: Even your top-ranking pages can use a boost. A little fine-tuning can take them from good to great. Nurturing Growth: Advanced SEO Tactics Now, let's talk about some fancy gardening techniques to make your SEO bloom: 1. Striking distance keywords: These are like seeds ready to sprout. They're ranking just below the first page, but with a little love, they could shoot up to the top. 2. Content gap analysis: Look at what your competitors are growing that you're not. Fill those gaps and watch your garden expand. 3. Topic clustering: Think of this as creating little neighborhoods in your content garden. Group related content together to show search engines you know your stuff. 4. User intent analysis: This is like understanding what your visitors want before they even ask. Align your content with user needs, and watch engagement blossom. Measuring Your Garden's Growth
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4d ago in
Crafting Your Brand's Unique Voice: A Guide for Digital Marketers and Small Businesses
In the bustling world of digital marketing, your brand's voice is like its personality – it's what makes you stand out in a crowd. Whether you're running a digital marketing agency or managing a small business, developing a distinctive brand voice is crucial for connecting with your audience and leaving a lasting impression. What's All the Fuss About Brand Voice? Think of brand voice as your company's unique way of expressing itself across all channels – from witty tweets to professional emails. It's not just what you say but how you say it that counts. Brand Voice vs. Tone: What's the Difference? While brand voice is your overall personality, tone is how you adjust that personality in different situations. For example, you might maintain a friendly voice but switch from an excited tone when launching a new product to a more empathetic one during a crisis. Why Your Brand Voice Matters A well-crafted brand voice isn't just a nice-to-have; it's a powerful tool in your marketing arsenal: - It shapes how customers perceive your brand - Increases brand recognition and recall - Ensures consistency across your team's communications - Builds stronger connections with your audience Developing Your Brand Voice: A Step-by-Step Guide 1. Start with Your Roots Dive into your company's background and mission. What drove you to start your business? What problems are you solving for your customers? This foundation will help shape your voice. 2. Know Your Audience Understanding your target audience is crucial. Use surveys, social media analysis, and customer feedback to get insights into their preferences and pain points. 3. Audit Your Current Voice Before creating something new, analyze what you're already doing. Look at your existing content across different channels and identify what's working well. 4. Define Your Brand Personality Is your brand the wise mentor, the fun friend, or the innovative leader? Pinpoint your core values and the image you want to project. 5. Create Your Brand Voice Chart
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skool.com/seo-success-academy
Welcome to SEO Success Academy – the ultimate destination for business owners, digital marketers and agencies to master the art and science of SEO.
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