Every single day this month, we've averaged **more than $1,000 a day** in front-end sales.
At a very healthy ROAS.
Goes to show people should see AI as the opportunity it is... not something to fight against.
Which is why I want to share the three insights that are letting us scale.
**1. Claude and Codex launch and manage the ads**
I haven't logged into the Ads Manager in about a week and a half. Other than a quick double-check here and there.
Why? Because Claude and Codex publish three new ads a day and kill the losers *automatically*.
I don't touch it. It just runs at 2am.
Sure, I'd write better ads if I sat down and did it myself.
But this is a strong baseline and it frees me up to focus on the bigger campaign strategy instead of grinding out new ads every day.
I'd rather have 20 new creatives go live every single week while I play with the little ones 👌
**2. Multiple sales pages**
The biggest shift with AI is simple - what used to take a team, you can now do with a few prompts.
One of those things?
Running multiple sales pages for one offer.
It used to be a pain, because every new page meant rolling out a whole new set of ads.
But it's one of the best plays you can make if you actually want to scale an offer. Different pages let you hit different avatars, hooks, and angles.
It's what the best e-comm people do.
They run hundreds, even thousands of pages and advertorials to target sub-niches and different avatars.
So we now have 3 sales pages and 20-30+ ads for each sales page all targeting specific angles and niches based on the performance of our ads.
**3. Relentless focus on upsells**
All the ad stuff is fun....
But I remember the day everything actually changed.
I wanted to raise our AOV.
Back then we had a $47 upsell 1.
And I knew we needed to increase AOV or this thing just wouldn't scale well.
So one day I sat down, did a screen record of the upsell page sharing the details just ranting with a bare basic bullet point page while 4Xing the price to $197
The result?
Conversion rate slid a bit but AOV shot wayyy up.
Right now this upsell is converting at around 15% which is amazing.
Focusing on those upsells gave us a quantum leap in funnel profitability. Enough that we hit **$1k a day minimum**, even if we don't touch it for weeks.
Those are the big three for hands-free scaling.
And with AI, all of it is a lot easier now.
Honestly, the best way for me to teach you this is to just hand you the Claude skills.
Which is exactly what I'm going to do when we go live at the end of this month.
The juicy deets to get all the Claude Skills that will be in the 200 upsell are here. Zac