SB7 Video training [how to develop your marketing story]

Michele Rosenthal

Apr 30 • General discussion

It's funny how you hear about something (thanks

@Eric Reid

for mentioning SB7 in another thread) and then suddenly you start seeing it everywhere.

This terrific training popped up in my YouTube feed last night:

Master the StoryBrand Framework with Donald Miller: Clarify Your Message in 7 Steps

https://youtu.be/S8lH_TdQZgs?si=lN85oCvQmuQgd_b7

From the beginning I was hooked. Especially for NF authors, this is a strategic framework around which to build web site copy, social posts, speaking engagements, interviews, emails, videos, webinars, funnels, etc. Basically, any type of marketing collateral you might implement!

I love simple, clear marketing frameworks that engage emotion & intellect, aligned intention, and easy implementation.

The summary of Miller's plan....

7 elements (for which you also develop sound bites) that cover the following story structure:

1 - CHARACTER -- what your hero (client) wants

2 - PROBLEM -- the internal, external, and philosophical issues

3 - GUIDE -- positioning yourself as the trusted person to help solve the hero's problem

4 - PLAN -- the 3-step process that makes it easy for the hero to understand the journey

5 - CALL TO ACTION -- affirmation, direct, or marketing

6A - SUCCESS -- create the image of the happy ending

6B - FAILURE -- remind them what life will be like if the problem isn't solved

7 - IDENTITY -- show them the transformation they will achieve

If you work with this framework, I'd love to see examples or hear case studies. Would be neat to see it in action with an NF book. I'm going to start playing with how it applies to mine...

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