Book Positioning Dilemma · Non-Fiction Author Lab

Book Positioning Dilemma

Hey guys 👋

Hope you’re all doing well.

I’m Ismail, a YouTube content creator in the UK Investing & Personal finance space. I’m looking to write a book that aims to share the deeper foundations about investing to set the reader in the right mindset and expectations for their investing journey.

Regarding my business, my revenue doesn't come directly from the viewers who watch my YT videos, but rather from financial services brands that sponsor my videos.

One of the biggest struggles I’m facing right now with my book writing journey is positioning. Since I have two very different avatars (The Marketing managers of the financials brands that sponsor me and the mass consumers that watch my videos), I didn't know which to target at first as my ideal reader.

I've now come to realise that if I wrote my book with the goal of directly attracting more clients, writing it to the masses and to the average consumers will set me up for failure. And in that case, a book targeting the companies that sponsor me directly about something along the lines of the influencer marketing industry and my experience in this industry seems to make more sense.

But I suppose if I wanted the deeper connection and trust with my type of YouTube viewers, gain PR awareness among the UK financial education industry sector, and perhaps attract podcast appearances and public speaking opportunities, then going down the route of a broader book (Kind of like a "The Psychology of Money by Morgan Housel" style) would make the most logical sense.

Beforew this dilemma was raised to my attention, I've already outlined by book with the second broader book positioning option in mind. But at the moment, I paused my writing until I get clear on the direction I'm heading towards.

Unfortunately, the earliest call time I could find with the Book launchers team is until the start of May. So I wanted to share this here and see if anyone here ever faced a similar question or has some experience in book positioning that could be of helpful.

I would to thank you so much in advance for taking the time to read this and potentially share your experience/wisdom 🙌.

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