What are people MOST presold on already?

Jim Niswonger

Sep '24 (edited) • General discussion

It's pretty clear how big of an advocate Travis is of making sure people are presold BEFORE they see an offer.

Important enough for him to write a book about it. And promote the hell out of that book.

I've been diving a bit into how Conservatives and Liberals show up presold into their positions.

Then I listened to a podcast this weekend with ads selling meat, razors, and vitamins...

...to people presold on conservative values.

I have the ads transcribed in this google doc.

Why does this matter so much to me personally?

One of the partners I'm working with has a $20k Nutritional Endocrinology certification for BOTH medical doctors and alternative medicine practitioners.

I think each group needs different messaging.

I've seen this woman offend medical doctors because she talks badly about the system they live in... that they make money from, have invested their lives in, and that people respect them for. [she sometimes bashes the hell out of their reputation and identity.]

So her message has felt like an attack to them... even though some doctors have taken her certification and have given great testimonials.

For established doctors... I think they need a more "conservative message" that honors them, their work, and the values of the medical system.

The holistic practitioners and health coaches need a more "liberal message" about the change and upgrade they want to do because they think the system is broken and needs to be overthrown.

Anyway, I don't want to go further into this as the moment.

The real point is about meeting people on something important to them that they're ALREADY PRESOLD on.

Check out that doc above if you want... and notice who they're speaking to and what they buyers are already presold on.

Fascinating stuff to me, especially if we want to sell stuff to humans.

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