This dude charges $15K per buildout… so is auction the wrong tool?

I reached out to someone who doubled the upsell take rate for a client.

So I asked if he wanted more clients and floated the idea of using auctions to find people who’d pay for his strategy.

He liked the idea…Until he said this:

“I don’t work with just anybody. I charge $10K–$15K for a buildout. I handpick clients. It’s usually something that gets discussed over a call.”

That’s where I froze.

Because he’s not wrong.

But I’m wondering...

Is there a clean way for someone like this to use auctions without cheapening their positioning? Or… is auction just not the right tool here?

Curious how ya’ll would respond.

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