Segment and run two? · Royalty Ronin

Segment and run two?

I am about to run a test with a partner, they have 14K on a list, they have 2 offers £10K cohort based one where they work with people to help them get the job they want, promotion they want, this is a hyrbid of DWU and DFU.

OR if they don't take that they downsell them on a £2K product where you get all the resources and set up but you don't get the cohort and the DFY/DWU you support.

Currently they email > Webinar > Follow up sales call if needed.

My thinking here is to run a sales saver on the people who have been on the webinar or calls and seen and know the price but haven't bought (They haven't told them they offer payment plans or that there is even a £2K product).

& run some T1's/T2's to the rest of the list for 5 days to get some conversations going and find out more about them, get some people interested in the products, and hopefully get some sales in the door.

Sound about right?

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