I'm running my first auction and it's a huge success so far. I only have 60 people in the Skool group and we already have more than a dozen bidders with the highest bid already above $2k.
For the Post Auction offer, I want to create something that has a high take rate, but I don't want it to be super hands on.
I'm auctioning a coaching spot in my coaching program, so people are bidding on working with me 1-1.
In the post auction, I wanted to offer the program itself (no support included) for $397, but I'm worried that people won't want it because they're bidding on getting my help.
Couple ideas I had:
- Offer two options: $397 for the program (just content) and another option for the coaching program at full price ($300) week. I would offer the $397 at 8 weekly payment of $50.
- Offer them $997 for the program AND 12 months of Skool support (create another skool group for the winners and then support them via chat support and maybe a once a month call). Less time intensive for me. The problem is that right now the coaching program as I have it setup requires some time from me in order to get the result they need. My 1-1 help is almost required because my genius is being able to fix and help with areas they can't even see and that the training can't help with (by itself)
- Or some combination of the above?
Appreciate your thoughts and wisdom if you've done something like this before.
Thank you! ❤️