How to follow-up without being awkward?

My first email is to open a convo, not to pitch.

For example, like this:

=======================================

Hey John,

I just read your book The Madman Investing.

I’ve never seen anything like what you’re sharing about stock strategy.

The part you talk about day trading penny stocks really impressed me.

Just curious, do you also have any coaching programs?

Thanks,

Van

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Let's say if they didn't respond, what should I do on the follow-up?

If I transition to pitch my offer it may seem awkward.

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