In a few days, I will have a coffee date with a friend who the other day asked me, "Hey, what are you up to?"
He's a real estate broker in Miami, doing very well; he's not doing any marketing or social media, and he was intrigued by a few things I mentioned about building a campaign, nurturing, and getting clients... so he told me "I want marketing" (he has no idea what he needs; he says " I need leads", optimizing the website, etc, etc) so we set up a meeting so he can tell me more about his business.
HOW DO I CREATE SOMETHING FOR HIS BUSINESS WITH NO UP-FRONT MONEY?
OLD me is thinking about what to offer him: a web update, a lead magnet with a funnel, creating a group, generating leads, or building something to generate a desired outcome based on the convo. But all this will be on a monthly retainer or fee based on development.
I really need to get some money, but he is doing well and eager to invest to do better in his business. Instead of a one-shot approach, I want to generate a long-term PARTNER.
Has anyone done a Ronin deal with a Real Estate broker? Any ideas?