Nov 4 (edited) • Share Your WINS!
From Webinar to 24 hour Auction instead…
I reached out to a past supplier (another Aussie 🇦🇺) who has a PPL (Pay Per Lead) agency.
Turns out he has just recently started a Skool community to teach his PPL model based on his $3m / year agency.
A free group (219 members) and 11 in a paid group ($79/mo)
His plan was to run a webinar in the group to sell his 7 week bootcamp to build your own $50k-$100k PPL Agency… (at $790).
(maybe sell 7-10)
Then
Get testimonials. So it will be $2k next time (Q1 next year)
10 enrollments $20k USD not bad.
The new plan
“You could sell it for 2990 right now
With 15, 20, 25 buyers…
Not bad
And you get to keep selling at that price EVERY time…
If you sell 10 - That’s 29,900
At 50% you $15k
Or
You’d need to sell 19 at $790
To make the same cash…”
He thought this was a much better idea and he didn’t know it was going to be an auction yet.
I didn’t tell him the process until after the webinar.
I turned the webinar into a Q&A
Wrote 2 posts to promote it
18 showed up
No pitch - just how a PPL agency is a better model - no retainers
And how he make $3M in sales per yr with 2 VAs…
His model and structure and the 9 step roadmap to get to $50k-$100k/mo PPL.
A poll (scale of 1-10) - Then Questions
I DM’d attendees to find out what was stopping them from getting to $50k/mo.
I learned a lot about the audience what they wanted and what was stopping them.
Which gave me the language for the auction offer…
The Q&A was last Wednesday the Auction started 3pm Monday… it came together pretty quickly
The Auction Offer
Your $50k-$100k/mo PPL Agency
7week intensive + 12 months support.
After the first hour the bid was at $2k.
Now, It’s at a little over $2300 - with 12 hours left to go.
Approx 30 bids - with about 18 bidders so far. 5-6 serious players over $1500
I’ll ask the winner if we can offer the top 3 bidders the same or similar for the same (winning) amount.
I’ll DM the top half to two thirds a direct offer - A very similar program in a GROUP format.
Estimate - Approx 10 pay $389 depending on the auction outcome….
Everyone else will get a domino offer
Silver - templates and stuff ($400-$500?)
Gold - 12 months access to paid group with a monthly call + some resources
(10 pay x $105 - $295 ?) maybe more?
Diamond - 7wk group intensive + 12 months paid Skool + all the resources
10 hrs to go…
Latest bid $2345.67 lol
***** - EDIT - ******************************************
💥AUCTION UPDATE💥
It went REALLY SLOW for the last 2 hrs - not a lot happened...
Then...
it took off with 15 to go - $2727.27 --> 2929.29
--> $3k then $3300 - Then 3500 (for the 1st BONUS)
then a sniper cam in at 5 to go... $4,250
And the last MINUTE
it went in pots of $100 up to $5300
And I called it - There was 1 more bid at $5320 - missed out
Auction = $15,900 🙂
plus Domino offer to come.
*******************************************************
My partner wants to run it every 6 weeks lol
Also, the group grew to 288 - 60+ new members in a week…
We will see what happens 😃
I’ll keep you updated 🤙
Lawrence
PS this is my 2nd auction - however technically my first…
after doing all the work on my first one I ended up not running it. I pulled the pin…
Bad partner
PPS - we ended up with 3x $5300 all with the same deal !!
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From Webinar to 24 hour Auction instead…
skool.com/ronin
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