Email list of 10k, Youtube subscribers of 37k. How can I help them?

Hey Ronin! Hope you all are thriving. Have a situation I'd like to throw out there and see what ideas you have. I work with an organization who has an email and phone list of 10,000 contacts. They send me leads, and when I close them, I get 60% of the case. This is in the life insurance industry. They're now on their 3rd marketing company to try and ramp up leads, as for some reason the leads are coming up dry and they're having a lot of trouble growing their list. They have around 37k Youtube subscribers, but they've been stuck there for a long time. I know there's value that can be provided here, and I can win too if I position it correctly. Where should I start?

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