1d (edited) ā¢ Case Studies
š£ Auction Results: $128,000 in 3 hours (so far)...
When running Auctions it can be FAST and furious the lessons come JUST as fast...
What's up Ronin peeps!
Wrapped up my first Auction yesterday...
Technically I ran one prior to this by they didn't get past the pre PRE Auction test.
I killed it when I didn't get enough interest.
But we started seeding this new auctions Skool pop-up group on Dec 18th.
Ran roughly 7 pre-sell posts.
Ended up with 550 peeps in the group (and it's still growing).
Even with Christmas prior to the auction we did alright.
Next time I'd really NOT like there to be a major holiday right before running it lol.
We ran the auction for 3 hours yesterday and called it at the 3rd hour.
We had 4 bidders battling it out and they all went over $30k.
Winning bid was $35,510.
We gave the winner a few extra 1on1 calls...
Enrolling the other 3 as we speak.
When you're dealing with large amounts like this peeps gotta move money around.
Credit card limits come into play etc...
So right now we've got $5k, $7k, and $10k deposits with the balance on two of them coming in by Friday.
One guy needed to split his winning bid of $35,001 into two payments.
He got me $10k yesterday and $7500 is coming in Friday. His 2nd payment is due Feb 1st.
The last guy we're still working with to get enrolled.
Right now I'm tapping bidders.
Which leads me to the lessons part of this post.
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One thing I'm not thrilled with is we had 115 bidders out of 550.
I'm still not 100% sure what that's about?
Maybe the holidays, maybe people just didn't get notified enough about the time.
Not sure.
But I did send the Bidding Post out as an email about 30 seconds prior to bidding through Skool to ensure everyone got notified the auction was going down .
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Something else I learned the hard way...
When telling people there was a $250 max bid PER BID...
...people STILL got confused and even started commenting during the auction in the comments about the bidding going OVER $250 lol.
As if the MAX BID was $250 TOTAL for the Auction Prize.
Which is crazy to think considering the $50,000 in bonuses up for grabs...
...and the top auction prize of 4 1on1 one hour consulting calls with 4 individual experts (that have never offered 1on1 ever).
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And one thing I'll definitely do differently for the next Auction (already scheduled for Mid January) is structure a cleaner domino offer.
This domino offer was more "shoehorned" to fit my partners busy schedule.
And even though each domino was labeled with what I thought was "finger pointy"...
...my tapping game is pooping the bed afterward.
So I'm iterating.
I'm still in the throws of it but only 3 sales so far.
The GOOD news is I'll take 's advice and run a POST auction promo to get peeps bidding again.
Matter of fact, people are STILL bidding in the group as of this morning.
So we'll roll with it.
All in all, six figures for figuring my first one out?
Don't suck.
And we're not done by any means.
My partners already want me to take over their 200,000 email list so that's another win.
And I'll be able to run my Flood Maker for our next campaign.
That's it peeps.
Onward and upward!
In your corner,
~ Tony
P.S. DURING the auction I was having a BLAST, and people who participated were having a blast. Auctions are here to stay for the immediate future.
Don't ignore them.
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š£ Auction Results: $128,000 in 3 hours (so far)...
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