Auction Idea and Questions

I've loved both replays from Travis' school lives over the past week. My 1st 2 auctions were a dud but I didn't ask for the IOI so I'm looking forward to adding that to my Auction playbook. I have 2 questions for my fellow auctioning Ronin.

1.) I have a client who sales (and is willing to donate) a debt elimination software that normally cost about $4000 (lifetime subscription) that will help clients pay off all their debt (including their mortgage) in as little as half the time in only 5 mins a day. So my question is this: since most people don't even know that this software exists how much description do I need for the IOI. I don't want to over pitch "the hammer".

2.) The software works REALLY well for real estate investors so I was thinking about my hero package. My client will provide the software and 1 year of coaching. Is that enough? Do I need to add more items to it from other partners?

As always thanks in advance for your brilliant feedback!!

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