90 IBT Leads into 4 Coffee Dates and Counting

Travis Sago

4d • Opening Convos & Coffee Dates

I'm digging up 4 to 5 IDEAL AUCTION partners with 100ish leads...

but NOT with just "any leads"

for example...

Put 1000 people who call themselves coaches in a room....

And maybe 5% (or 50) are ACTUALLY doing much coaching and ACTIVELY

growing their business.

Put 1000 regular roofers in a room...

And HALF of the owners are answering their own phone on top of roof.

They can't HANDLE any more business.

BUT...

👉Use INTENT BASED TARGETING (IBT)...

...and you filter out all the people who will just waste your time.

For example:

A coach who ACTIVELY runs webinars, who has a Meta Ad tracking pixel on their website and has a Youtube channel has an INTENT on ACTIVELY growing their business and the probability of them WELCOMING a CASH INFUSION in 24 hours goes WAY UP!

Does that make sense?

Next...

When approaching them...

👎Don't start with an ASK!

Asking for TIME on their calendar is going to get IGNORED - especially from the VERY PEOPLE we want to do BUSINESS WITH.

Sure, the dude that calls himself a "fitness coach" who hasn't had a client in 3 months...has ALL THE TIME IN THE WORLD to hang out and do coffee with ya.

BUT...

The ACTUAL COACH who ran a webinar last night (from ad money spent) and he's got a salesperson calling the leads and is WORRIED about if there will be ANY money left over after everyone is paid...

...Has very little TIME!

👉We need to START by ADDING VALUE first. (AKA The Giving FUNnel)

In fact...

I find...

👉3 to 5 VALUE ADDED touches...

✅They START asking me, "What's next?" or "Can you send me a calendar link?"

In short...

👉100 IBT leads + 3 to 5 VALUE ADDED GIVES = COFFEE DATES and DEALS.

3 out of 4 of the coffee dates in the pic have agreed to a "first date."

Because they HAVE INTENT to grow their business AND we started off on the right foot.

Are you messaging any leads you can find?

or are you using IBT leads?