I've been on a bunch of coffee dates this week with peeps I'm partnering with.
Our FOCUS when walking into these coffee dates is everything.
Let me just say there are a lot of deals I CAN do.
But not a lot of them I WANT to do.
"How much energy and finagling is it going to require?..."
"How hairy is the deal?!..."
Sure, they're deals...
But it's likely to cost me more than I'll ever make.
Ask me how I know:-)
I've picked the wrong deal and before I knew it?
Three weeks had FLOWN by...
...and all I had to show for it was a failed campaign, a disappointed partner, and a bruised ego!
Mainly because my focus was on all the money I wanted to make...
...and NOT on what a healthy coin flip looked like.
Cause ideally, heads I win BIG and tails I lose tiny or not at all.
I learned to avoid all the lost time, energy, and lost paydays by RESPECTING THE COIN.
When I do? I get windfalls like $197,000 in 12 days with 10 emails.
And I walk away with a pretty 40% chunk as a one-man campaign.
Don't respect the coin?
Paydays will avoid me like I'm the plague.
It's like this...
I don’t want to get into an intimate relationship with someone who’s needy, desperate, or clingy…
…no more than I wanna wrestle with a badger in a bed full of cornflakes.
Even though I do like cornflakes.
Now, I could date them but how much of my emotional energy is going to suck?
ALL of it...
But if I'm on a first date with someone and she tells me she's in a financial bind?
And she’d like my help saving her from her financial situation?
You better bet I'm gonna back up and rethink the date.
But I've had coffee dates tell me I'm their only hope if this campaign doesn't work.
Aaaaand that's when I gracefully bow out.
I'm not here to save someone.
And I'm not interested in jumping on a sinking ship.
Not when there are SO MANY perfectly SAFE ships floating in the sea.
The same is true when it comes to choosing Ronin partners.
Now, let me prepare ya.
Sometimes, even after I've told my coffee date I'm out.
They still don't want to let me back out!
And they think they can convince you and I.
But Don't fall for it!
It's no different than my date example...
If after I thank her for her time on and don't imply I'm interested in a first date.
She may not wanna end the date.
She likes that I invited her to a nice place for coffee.
And that now, I might help her with her situation if she presses the right buttons a little bit...
Like giving me doe eyes in need of saving.
Or maybe she just downright tells me I don't understand all the details yet but that I need to be involved!
Ronin's...
If this saves you just ONE WEEK from jumping on a half-baked test...
...it will be worth reading...
Kindly say, "No, thank you..."
And walk away.
You see.
Just like I have too much self-respect to date someone not on the same side of the table as me.
I have too much respect for "The Coin" these days when putting together Ronin deals.
If you remember, Travis said when flipping the Investor Coin...
We want to MINIMIZE our downside...
...and MAXIMIZE our upside.
It ain't magic.
It's just WHO you choose that determines it.
WHO we choose is more important than WHAT we do to get the result.
Matter of fact I'd say 95% of the deal going SOUTH or SIX figures will be based on the WHO you choose.
NOT respecting the coin has cost me weeks or even months at a time.
Money that I THOUGHT I would make but didn't.
But I can avoid ALL of that by being pretty damn picky, to begin with.
I don't ask if I should do this deal or not.
I ask myself, "How much time & energy is this deal going to require of me above and beyond what little effort I know is necessary?!
If it's A WHOLE BUNCH MORE (or even a little)...
I'll pass:-)
Hope this helps ya!
In your corner,
~ Tony