What “Cab Driver Goals” Teach Us About Designing Engagement

Ever notice how players stay stuck when the game doesn’t tell them where they’re going? Turns out… we do the same in real life.

In the latest episode of the Professor Game Podcast, Glen Lubbert shared a powerful idea:

🚕 Your brain is a cab driver. If you don’t give it a destination, it just stays parked.

It hit me hard because it applies directly to how we design experiences, communities, and products.

Clear goals = clearer paths = more motivated players.

So let’s turn this into a practical discussion for our community:

👉 What’s one goal in your current project or product that feels too fuzzy… and how could you turn it into a “clear destination” for your users?

It can be big or small, the point is to sharpen it together.

Drop your thoughts below. I’ll be replying to every comment and helping refine ideas so they become more actionable (and more gamifiable).

Let’s level this up together!

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