Hey friends, Will here. I need to share something that completely changed the game for my business this year—my real estate and coaching funnel built with ClickFunnels. Before this, I was constantly chasing leads, juggling follow-ups, and honestly… spinning my wheels. Every month felt like a battle. But once I implemented a high-converting ClickFunnels system, everything shifted. Suddenly, my business wasn’t just moving—it was booming. Here’s what my funnel looked like this year: 🧠 The Structure That Worked - Free lead magnet → email list - Low-ticket offer ($47–$297) to warm leads - Mid-tier coaching ($997–$2,497) - High-ticket coaching ($5,000–$15,000+) 📊 Some Real Numbers from 2025 - Monthly website traffic: ~10,000 visitors - Leads captured: ~1,500/month - Sales calls booked: ~75/month - Deals closed: ~22/month (avg $5,000) 💰 That’s $110,000/month in revenue. Annualized? Around $1.32M. And if I scaled higher-ticket offers… we’re talking $2M+. What blew me away? Funnels start making money even before coaching: - Low-ticket tripwires - Group coaching or subscriptions - Affiliate offers - Paid ads driving net positive revenue Depending on strategy, this can add $100K–$500K+ extra annually. Bottom line: A well-built, fully optimized real estate coaching funnel in ClickFunnels is not just a tool—it’s a revenue machine. With the right traffic, email sequences, and conversion strategy, seven figures in a year isn’t a dream—it’s reality. I wouldn’t have gotten here without my expert, fully trained under Russell Brunson’s ClickFunnels program, who helped me build and optimize every step of the funnel. Seriously, I owe a huge thanks to him… and to Russell for creating a framework that actually works when you put it into action. 💡 Here’s the kicker: What I’ve just shared is just the tip of the iceberg. The real “secret sauce” my expert uses? It’s so effective that it’s hard not to ask… If you’re reading this and thinking, “Wow, I need that in my business,” then yes… you’re exactly right.

One of the most useful mental models in marketing comes from Eugene Schwartz. Levels of awareness. Not everyone who sees your ad is thinking about the same thing. Some people are problem unaware. They don’t think anything is wrong yet. Some are problem aware. They feel the pain, but don’t know what to do about it. Others are solution aware. They’re already evaluating approaches. (Yes, there are more levels = product aware, most aware but these three will carry most funnels.) Here’s where things usually break. People write one ad, for one level of awareness, and send everyone to the same opt-in page. That forces the prospect to do the mental translation. Instead, your ad and opt-in should meet people where they already are. Quick weight loss example. Problem unaware: “Why you feel tired and sluggish by 3pm every day” No weight loss mentioned. Just a symptom. Problem aware: “Why dieting and cardio stop working after a certain point” They know the pain. They don’t know the fix. Solution aware: “Why strength training beats cardio for fat loss” or “The metabolic approach to weight loss most people never try” Now the solution category is clear. Different awareness. Different headline. Different framing. Same audience. Same destination. Here’s the part most people overcomplicate. You don’t need three different funnels. In ClickFunnels, you can create one opt-in page, clone it twice, and tailor each version to a different awareness level. Then use Redirect Override to send all three to the same next page. Same thank-you page. Same VSL. Same sales page. Same backend. Different entry points. One path forward. When you do this, two things happen. Your ads get cheaper because they feel more relevant. And your funnel feels smarter because the first message matches what the prospect is already thinking. If your opt-ins feel off, it’s rarely the offer. You’re just talking to the wrong level of awareness. Simple shift. Big leverage. 🚀 - James