🎬 Taking the frameworks that create YOUR belief, uphold YOUR drive and demand YOUR attention and turning them into a process for converting your DREAM CUSTOMER! Sound off! What are your 'AHAs', realizations & breakthrough moments from Session #4! (and prepare for Breakout Rooms at the end of this session) Missed it? Grab Your Ticket to join us LIVE right here!!

And that’s harder than it sounds. Through some mix of nature and nurture, a lot of us are wired to believe that failure is dangerous. Not just uncomfortable — dangerous. Like it could actually kill us on some level. We imagine being laughed at. Rejected. Ridiculed. We tell ourselves that if we fail publicly, people won’t help us later. That we’ll lose credibility. That we’ll be marked. But that’s not how it actually works. Here’s the truth most people don’t realize until they see it firsthand: When you put something out there, people respect you. When you take a stand, people appreciate it. Responsibility might be the most scarce resource we have right now. Everyone wants outcomes. Very few people want ownership. And when you’re willing to step forward — even imperfectly — it changes how people see you. Failing in public doesn’t create shame. Avoiding responsibility does. Taking responsibility attracts others. It signals leadership. It tells people you’re serious. Most of the fear around failure isn’t rational. It’s evolutionary. Your nervous system is trying to keep you safe by keeping you small. But meaning doesn’t live there. Meaning shows up when you find a problem you’re uniquely qualified to solve. When you name the enemy. When you take a swing. Slay the dragon. Save the town. Reap the reward. Not because it’s guaranteed to work — but because you were willing to stand up when most people wouldn’t. That’s where respect actually comes from. — James