You Think You See the Whole Board… But You Don’t
I just got off a call with a consultant for a new business I’m building..
And honestly, it blew my mind.
I went into the call feeling pretty good..
my assumptions were lining up, my direction felt solid,
and it was nice to get confirmation that I wasn’t crazy.
But then he hit me with something I didn’t see coming.
A possibility I hadn’t even thought to consider.
A pathway that, if followed all the way through, could 100x my best expectations.
And it made me realize something:
We all walk around with massive blind spots.
We think we see the whole board.. but we’re only seeing the square in front of us.
Even when we’re smart. Even when we’re experienced.
Especially when we’re experienced.
There is an “ignorance tax” we pay every single day..
not because we’re careless,
but because our worldview is too small.
We optimize funnels.
We rewrite ads.
We tweak copy.
We obsess over details..
But none of that compares to what happens when someone further along reveals that the game you’re playing could be 10x bigger with the same effort.
No amount of split-testing replaces a shift in perspective.
No funnel tweak comes close to someone showing you
a *better path entirely.*
This is why you put yourself in rooms with people who’ve done more.
People who’ve made more..
Who’ve helped others make more.
People who stand at a different altitude and can see terrain you can’t.
You don’t hire consultants for tactics.
You hire them to shorten the years you’d waste guessing.
One conversation can collapse timelines.
One insight can change the shape of the business.
One new perspective can remove years of friction.
It’s almost unbelievable how limited our view is
until someone hands us a bigger one.
Surround yourself with people who see more than you do.
You’ll grow faster than you ever thought possible.
🚀
- James
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James Curran
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You Think You See the Whole Board… But You Don’t
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