A few years ago, I launched what I thought was a perfectly built funnel.
✅ The template looked clean
✅ I followed a proven structure
✅ The tech was flawless
But the result said differently...
No clicks.
No conversions.
No clarity.
That’s when I realized something most funnel builders never admit...
Funnels don’t fail because of the other things. They fail because of the path leading to it.
At the time, my message was fuzzy.
I was trying to be everything to everyone.
I hadn’t done the emotional work of understanding who I was speaking to, or what they really needed to hear.
So I rebuilt, not the funnel, but the belief path.
I started mapping the conversion journey before the funnel:
👉 Who’s landing here?
👉 What do they believe right now?
👉 What do they need to believe to say yes?
And that’s when things started to change.
Clarity came first.
The conversions followed...
Ever felt like you did everything right… but it still didn’t convert?
Could it be that your audience isn’t cold… they’re just confused?
Let me know, what do you think the real cause of funnel failure is? 👇