Why is everyone hiding? 🤔 · Selling Online / Prime Mover

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Why is everyone hiding? 🤔

You know how there's certain marketing advice we've all heard a million times? "The riches are in the niches," "specialize to stand out," all that stuff...

🤨 But here's what's wild: as buyers, we totally get it. We live it every day. We value specialists. We seek them out. We're willing to pay more for them.

Yet as sellers? We're terrified to actually do it.

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Let me show you what I mean...

I've been dealing with wrist injuries for a couple of years now, and I'm begging someone (ANYONE) to take my money and help me fix this problem.

➡️ But here's the weird part... nobody wants to help me.

Well, that's not exactly true. There are tons of people who COULD help me, but they're all hiding behind these generic "fitness coach" and "wellness expert" labels.

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👀 I'm scrolling through Instagram and Google (yes, like it is 2015 again lol), and it's like everyone's playing the same game:

"I help with EVERYTHING!"

Body transformation, nutrition, meditation, life coaching, spiritual awakening, meal prep, home workouts, gym routines...

Meanwhile, I'm sitting here like "Dude, I just need someone to fix my wrists." 😤

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🤯 And you know what's crazy? I'd pay them. Gladly. Because this pain is real and I'm desperate for a solution.

But they're all too scared to say "I'm the wrist guy."

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Here's what hit me while I was searching for the 100th "complete wellness transformation expert"...

🙂‍↔️ These coaches think they're being smart by casting a wide net. But they're actually making themselves invisible to the people who need them most.

Think about it: I'd hire a general fitness coach for my overall goals, AND I'd separately pay a wrist specialist. That's two clients 2️⃣ instead of one, but everyone's too busy trying to be everything to everyone.

🥲 I'm guilty of this too: it is a scarcity mindset - afraid to lose the opportunity to serve everyone, so they serve no one.

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💪🏼 The person brave enough to say "I'm THE wrist strength and rehabilitation expert" would have my attention instantly.

Even though it seems like a "smaller market," I bet there aren't even five people properly serving this need.

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💎 And here's the kicker - the fulfillment would be way easier for the seller...

For example, that fitness specialist would probably get me better results... Instead of trying to juggle my wrist rehab alongside ten other services, they'd have a proven system. They'd know exactly what works.

Their entire process would be dialed in for people like me.

Less work for them, better results for me. ✅

📈 Which means higher success rates, happier customers, and easier delivery for them.

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So here's what I'm wondering...

⭐️ What if there's a chunk of your audience desperately searching for something specific that you could totally help with, but you're hiding behind some generic label instead?

What if your fear of being "too narrow" is actually making you invisible to your most valuable customers? 🤔

Have you experienced this... either as a buyer hunting for something specific, or as someone afraid to claim your expertise in a particular area?

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