What do you think of the PERFECT EVENT that I am putting together especially for in-person events?
I am putting together a stage sequence for an in-person event I am helping with. My role is the strategic sales part.
For this part, I decided to structure everything based on Russell Brunson's “Perfect Webinar” methodology.
📍Element 1: The big belief to install.
Formula: If I get my audience to believe that (New Opportunity) is the key to achieving (Desired Results of my guild) and that it is only possible through my (Vehicle), then all other objections and concerns become irrelevant, and they will be willing to invest in my proposal.
The big belief that we will install is: If I get my audience to believe that (reprogramming their mental beliefs) is the key to multiply their income sources with the projects and investments they want to start, and that it is only possible through me (Workshop Mindset Mastery), then all other objections and concerns will become irrelevant, and they will be willing to invest in my proposal.
-------------------------------------------------------------------------------------------------------------------------
📍Element 2: Anchor Slogan
This is done in order to give more weight to the belief and use it as a repetitive trigger. In addition, this will eliminate any buying objections.
Success loves... (speed)
-------------------------------------------------------------------------------------------------------------------------
📍Element 3: The 3 False Beliefs to Break Down
False Vehicle Belief:
“I can't accomplish the things I set out to do.”
Solution: You are going to accomplish everything you set your mind to.
Belief about ability to use the vehicle:
“I can't accomplish things because they are impossible.”
Solution: You are going to overcome what you think is impossible today.
False belief about the external reason that might prevent you from starting the vehicle:
“I have no motivation to do the things I know are important; I procrastinate because I don't have that motivation.”
Solution: You're going to be able to self-motivate yourself to finally take action, and you'll realize that you don't need ANY motivation.
-------------------------------------------------------------------------------------------------------------------------
📍Element 4: Agenda
The event will last 2 days.
Day 1: It is intended to break those 3 beliefs.
Day 2: The 3 core beliefs will be broken again for the opening of the Mindset Mastery cart (workshop).
-------------------------------------------------------------------------------------------------------------------------
📍Element 5: Order of Speakers
Keeping in mind the 3 core beliefs to be broken in chronological order, each speaker will be organized within each of these 3 core beliefs, in order to choose topics that actually meet that objective.
This will make each speaker play an important role in installing the big belief.
This will facilitate the sale on day 2 and ensure that the audience is already indoctrinated to buy the solution which is our vehicle called MINDSET MASTERY.
In addition, there will be a total of 18 speakers, and each lecture will last 30 minutes. In this part, I will share with you the same template that Russell Brunson uses, that is, his framework to teach other frameworks.
There will also be 4 sponsors who will pitch their sales pitch.
I will also record a live podcast.
It should be noted that the event is about increasing revenue streams. Therefore, the speakers are specialists in real estate, entrepreneurship, cryptocurrencies and personal finance.
-------------------------------------------------------------------------------------------------------------------------
How about this structure that you will use to put together the on-stage sequence for this in-person event that I am helping to organize?
Any recommendations to consider?
11
19 comments
Eber Denilson
3
What do you think of the PERFECT EVENT that I am putting together especially for in-person events?
Selling Online / Prime Mover
skool.com/prime-mover
Discover the secrets of how to Sell Online and step into your calling as a Prime Mover with Russell Brunson!
Leaderboard (30-day)
Powered by