Understanding the subconscious is one thing. Building a business that survives the sale is another. 🧪

Most people get excited about a "genius framework" because it sounds simple on a slide. But logic tells you that if the infrastructure isn't there to support the weight of those sales, you’re just accelerating your own collapse.

I’ve been diving back into the Edward Bernays 'Propaganda' text Russell provided, and it's clear: “Invisible government... is necessary to the orderly functioning of our group life.”

In business, that "invisible government" is your Architecture.

I’ve spent the last week in the lab auditing where these frameworks break under pressure. It’s almost always a 'Complexity Tax' issue—too much human effort where there should be systems.

I put together a Clinical Diagnostic to find these specific leaks. If you want to see if your engine is actually built for the scale you're chasing, I've pinned the tool to my bio.

Back to the lab. 🤫⚙️

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