The “Small Leak” Effect
Most businesses don’t lose customers in one big moment.
It’s usually small leaks over time:
– a slightly confusing message
– a slow response
– a missed follow-up
– a small delay in process
Individually, they don’t look serious.
But together, they quietly reduce sales without being noticed.
Growth often comes from fixing the small leaks, not just chasing big wins.
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Paul Josan
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The “Small Leak” Effect
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