The Secret to Effortless Wealth: How to Create Unlimited Value

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Most people believe wealth is hard to create. They think success requires grinding, hustling, and struggling. But according to Myron Golden, that belief is completely false.

"The struggle is not real…it’s imagined."

At Funnel Hacking Live 10, Myron broke down exactly why the rich keep getting richer while others stay stuck. It all comes down to one simple shift:

🚫 Stop trading time for money.

✅ Start creating assets that generate wealth on autopilot.

What I Learned: The Wealth Formula

The traditional path teaches us to exchange time for money. But here’s the problem:

Time is Limited...

Money earned this way is temporary...

Example: You work 40 hours → You get paid once → You have to keep working to make more.

Wealthy people play a different game. Instead of selling their time, they:

✅ Create assets (books, courses, software, frameworks).

✅ Sell solutions to big problems.

✅ Earn money over and over again for work they did once.

Myron’s book "From the Trashman to the Cashman" was written in 2006. It still makes him $110K a year…without him lifting a finger…

His "BOSS Moves" book funnel generates $500K a year…from work he did 4 years ago.

The takeaway? Income follows Assets. If you want more money, Build More Assets!

How YOU Can Apply This:

1️⃣ Shift from Time-Based to Value-Based Thinking

Stop thinking "How can I make more per hour?"
Start thinking "What can I create once that people will pay for over and over?"

2️⃣ Turn Your Knowledge Into Assets

Write a book
Create a course
Build a coaching program

3️⃣ Master the 4 Offers That Build Wealth

Offer #1: Lead Generation Offer (LGO)

Stop using the word "free" in your marketing.
Instead, charge for access (ex: paid challenge, ticketed webinar).
People take things more seriously when they pay.

Offer #2: Core Product Offer (CPO)

This is your main money-making product.
Instead of selling 50,000 copies of a $20 product, sell 500 copies of a $2,000 program.
Or turn it into a $20,000 mastermind and sell just 50.

Offer #3: Premium Value Offer (PVO)