The Power of Creating More Entry Points to Your Offer

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I just finished listening to an episode of Sales Funnel Radio by Steve Larsen, and it reinforced one of the most overlooked but critical aspects of marketing and sales: the power of entry points.

Most businesses don’t have a sales problem…they have an Entry Point problem.

If you’re relying on one way to bring people into your world, you’re making it way harder than it needs to be.

What I Learned: The Importance of Entry Points

Steve’s success didn’t come from doing more work…it came from creating more entry points to the same offer. Instead of just running traffic to one funnel, he:

✔️ Built a quiz that led people to the webinar

✔️ Created a 5-part mini-course that directed them to the webinar

✔️ Offered a bonus for affiliate buyers that included access to the webinar

✔️ Repurposed webinar content into podcast episodes and email sequences

✔️ Used different content formats to match different buying preferences

The takeaway? People buy differently! Some love webinars, others prefer a challenge, a short VSL, or even a simple email sequence. The more entry points you create, the easier it is for your ideal customer to say yes.

How You Can Apply This Right Now:

If you already have a great offer, here’s how you can increase sales without creating a new product:

1️⃣ Audit Your Current Entry Points – Are you relying on just one way for people to find your offer? If so, it’s time to diversify.

2️⃣ Match Entry Points to Buying Styles – Not everyone loves long webinars. Can you create a shorter VSL, a challenge, a mini-course, or a quiz to lead people in?

3️⃣ Leverage Organic & Paid Traffic – Steve ran all his initial entry points organically, THEN started adding ads. Start by optimizing free methods before scaling with paid traffic.

4️⃣ Test & Optimize – Not every entry point will work. But if you test, tweak, and track results, you’ll discover the best paths for your audience.

How I’m Putting This Into Practice:

✔️ I can use this to identify new entry points for my clients to increase conversions.

✔️ I can work with them to create multiple front-end experiences that match different buying styles.

✔️ We can also optimize their funnels by testing different paths instead of creating new products from scratch.

Your Turn: How Many Entry Points Do You Have?

If your business relies on just one way to get leads, it’s time to change that. How many different ways can people enter your world?

Let me know in the comments if you’re going to build more pathways to your offer and scale your business the smart way!

Here's the link to the Episode

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